LOOK: Dyson drops its lightest hair dryer yet

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A year ago, Dyson debuted the Supersonic r hair dryer, a groundbreaking tool powered by cutting-edge, compact technology. This professional-grade dryer features a redesigned, efficient heater, the powerful Dyson Hyperdymium motor, and smart RFID sensors in its attachments. These sensors allow the dryer to automatically adjust airflow and temperature for optimal results. Smaller, lighter, and more agile than the original Supersonic, the Supersonic r delivers fast drying and a superior, smooth, and shiny finish.

Initially launched at Fashion Week A/W24 and developed with extensive input from professional stylists, the Supersonic r quickly became a must-have for industry leaders like Sam McKnight, Eugene Souleiman, and Lacy Redway. Its enhanced maneuverability, comfort, and precision have garnered rave reviews. Matthew Collins, Dyson's global styling ambassador, declares it "the best blowdryer I have ever used," while Anthony Turner, backstage at Issey Miyake A/W24, likened it to "a magic wand." Even skeptical stylists like Gary Gill, who initially found its design "astonishing, even strange," were won over by its performance.

Now, Dyson is responding to consumer demand and making salon-quality results accessible to everyone. The Supersonic r hair dryer will soon be available for general purchase, allowing users to achieve professional finishes at home. The launch color is a stunning Ceramic Pink and Rose Gold, inspired by the iridescence of pearls. Keep an eye on Dyson stores and dyson.ph, and follow Dyson's official social media channels for updates on its Philippine release.