2 months ago
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BEAUTY trends are evolving to cater to the demands of modern lifestyles.
In 2025, the spotlight is on multitasking products that blend care and style seamlessly.
LIQUID LIP BALMS Lip Maxx, the newest lip product from Get Ready With Me Cosmetics, comes with 13 versatile shades. GRWM IMAGE
Among these rising stars, liquid lip balms are emerging as a must-have in every beauty enthusiast's kit.
Social media has been abuzz with glossy, hydrated lip trends like "anghulu lips" and "Korean glossy lips," which surged in popularity in late 2024.
Viral TikTok videos showcase how liquid lip balms effortlessly deliver hydration, gloss and vibrant color in one swipe, solidifying their place as a beauty staple for the year 2025.
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Today's beauty consumers are no longer content with products that do just one thing.
They demand multitaskers that deliver results while accommodating busy schedules.
Liquid lip balms answer this call, offering both intensive care and a polished finish in one swipe.
Packed with nourishing ingredients, they are designed to keep lips soft, supple and healthy while adding a touch of gloss or tint for a sophisticated look.
Leading the charge in this trend for 2025 is Lip Maxx, the newest lip product from Get Ready With Me Cosmetics (GRWM).
Available in all GRWM stores and online channels starting Jan. 14, 2025, this liquid lip balm is designed for modern goal-getters who prioritize both beauty and functionality: nourishing powerhouses, jumo applicator and cooling effect.
