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May Dedicatoria - Philstar.com
June 11, 2026 | 9:30am
MANILA, Philippines — Homegrown roasted chicken brand Chooks-to-Go has launched its newest jingle and music video, 'Yan ang Sarap, featuring brand ambassador Kyline Alcantara and Chooks-to-Go’s new character, Chooksie.
Chances are you'll be humming along before you even realize what song it is!
If there's anyone who can attest to the song's earworm potential, it's the actress and singer herself.
"Na-LSS agad ako the first time I heard the jingle. Sobrang catchy kasi. And for sure, 'pag narinig nila 'yong jingle, maaalala agad nila ang Chooks-to-Go. Kasi aside from Chooks-to-Go sounds like ChookChoo-O, ChookChoo-O na masarap ang Chooks-to-Go," Alcantara said.
The release forms part of Chooks-to-Go's broader "ChookChoo-O ang Sarap" campaign, which aims to turn the playful phrase into a memorable expression of delight among Filipino consumers.
In the music video, Alcantara and Chooksie take viewers through scenes of travel, friendship and celebration—moments that Filipinos often associate with good food and good company.
"We can see sa music video na I travel with friends, I attend festivals. We can say na 'pag ChookChoo-O ang sarap, pwede mong madala sa simple salu-salo and big fiesta celebration," Alcantara said.
She shares that the campaign's use of music is a natural fit for Filipino culture.
"Filipinos, in general, love music. Sa kahit saang salu-salo, lagi tayong may music—birthday, anniversary and fiesta. Just like music, laging present ang roasted chicken. Laging present ang Chooks-to-Go," she said.
That connection between food, music and shared experiences was exactly what the company hoped to capture.
"As part of our 'ChookChoo-O! Ang Sarap' campaign, we launched the 'Yan ang Sarap jingle and music video to capture the joy, excitement and togetherness that Filipinos experience when sharing great food," said James Benedict Carreon, president of Chooks-to-Go.
"We wanted a fun and memorable way for people to express that feeling of sarap, and music allowed us to connect with consumers on a deeper emotional level while making the Chooks-to-Go brand more engaging, relatable and top-of-mind."
According to Carreon, the campaign builds on the brand's long-standing "Masarap Kahit Walang Sauce" identity, which has become synonymous with Chooks-to-Go through the years.
"The 'Yan ang Sarap jingle and music video build on our 'Masarap Kahit Walang Sauce' identity by bringing our long-standing promise to life through music, movement and storytelling," he said.
"While 'Masarap Kahit Walang Sauce' highlights the unmistakable flavor of our chicken, 'Yan ang Sarap shows the happiness, excitement and shared moments that come from enjoying it, creating a stronger emotional connection with consumers while reinforcing the same message of great taste."
The company also sees Alcantara's involvement as a way to connect with younger audiences while maintaining the broad appeal that has helped make Chooks-to-Go a household name.
"Featuring Kyline Alcantara in the 'Yan ang Sarap music video helps us connect with younger Filipino audiences through a familiar and influential personality, while the catchy music, relatable storytelling and celebration of everyday Filipino moments ensure the campaign remains appealing to our broad mass-market customer base," Carreon said.
The brand hopes the campaign leaves viewers with something more familiar than a melody.
"We want consumers to remember the feeling of joy, togetherness and satisfaction that comes with sharing Chooks-to-Go with family and friends," Carreon shared.
So, if you happen to walk away singing "ChookChoo-O" along the way, that's probably part of the Chooks team’s plan.
Editor's Note: This #Brandspace story is created with Chooks-to-Go. It is produced by the Advertising Content Team that is independent of our Editorial newsroom.
