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Published April 9, 2025 7:31pm
Are you ready for your Korean beauty glow-up?
The Korean Cultural Center in the Philippines (KCC) and the Korea Tourism Organization (KTO) will hold a two-day Korean beauty and travel fair at the SM Aura Main Mall Atrium from April 25 to 26.
The “K-Beauty Glow-Up!” event, open to all K-beauty and travel enthusiasts, will feature various interactive activities relating to beauty and destinations in South Korea.
Korean tourism ambassador Kyline Alcantara will be attending the event to share her personal beauty and wellness journey in Korea, along with other K-beauty experts.
The event will also feature traditional fragrance booths, exclusive beauty showcases presented by the Bom and Jenny House, personal color analysis, and makeovers.
The Korea Trade-Investment Promotion Agency (KOTRA), on the other hand, will showcase K-beauty products from small and medium enterprises (SMEs), while Amorepacific Philippines Inc. will offer exclusive product samplings and live demonstrations.
Attendees may also look forward to travel promos and exclusive discounts on beauty experiences in South Korea.
The “K-Beauty Glow Up” event will be held ahead of the “Korea Beauty Festival 2025," which is organized by the Ministry of Culture, Sports, and Tourism (MCST), Korea Tourism Organization (KTO), and Visit Korea Committee. The festival will take place in Seoul from June 19 to July 18. —Jiselle Anne Casucian/CDC, GMA Integrated News
