2 months ago
22
THE Jollibee Group is bringing a refreshing take to milk tea culture in the Philippines with the launch of Milksha's first-ever stand-alone concept store at Level 2, Main Building of SM North EDSA in Quezon City on Jan. 20, 2025.
TAIWANESE TEA BRAND IN PH Jollibee Group Founder and Chairman Tony Tan Caktiong and Milksha Global Founder and CEO Peter Huang (third and fourth from right, respectively) share a cheerful moment with the Philippine crew of Milksha’s first concept store at Level 2, Main Building of SM North EDSA in Quezon City on Jan. 20, 2025. JOLLIBEE GROUP PHOTO
Milksha is a popular Taiwanese milk tea brand with 336 stores spread across Taiwan, Hong Kong, the United Kingdom and Australia.
Also known by the brand Milkshop in Taiwan, it was voted the No.1 Milk Tea Brand by university students in Taiwan and recognized as the best-reviewed milk tea brand by "Daily View," a known online media platform in Taiwan.
The Jollibee Group acquired a majority stake in Milksha in 2021.
"Milk tea has become such a big part of Filipino daily lives. What makes Milksha well-positioned for this market is its dedication to using fresh and premium natural ingredients and crafting unique, refreshing flavors that can capture the evolving taste buds of Filipino milk tea lovers," Jollibee Foods Corp. (JFC) Philippines CEO Joseph Tanbuntiong said.
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"We're very happy to have Milksha in our Jollibee Group family. Milksha's choice ingredients and innovation bring something genuinely delightful to our customers," Jollibee Group Global CEO Ernesto Tanmantiong said.
Brewed using traditional Taiwanese methods, each drink is crafted with fresh, premium ingredients that are imported from around the world, such as its signature honey pearls.
Milksha Global founder and CEO Peter Huang emphasized the team's hard work in putting together the store, underscoring its commitment to success.
"I thank all of the partners joining this project. We look forward to expanding, providing more jobs, and making every milk tea lover happier with every cup," he said.
Visit @milkshaph on Instagram for more information.
