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This is AI generated summarization, which may have errors. For context, always refer to the full article.
Our insights come from a mix of social listening, industry trend reports, research, and real-world observation, giving you a full picture of what’s catching attention both online and offline
Hi friends!
Welcome to the first issue of Trend Intel, your go-to source for breaking down the latest online trends. In this newsletter, we talk about what these trends are, why they matter, and where to shop for them.
From viral TikTok challenges to rising subcultures, trends don’t just appear out of thin air. They form along the intersection of online conversations, influencer culture, brand stories, and evolving consumer needs. No one can tell when a new trend will arise. Some trends dominate feeds and “for you pages” overnight, while some start in slow shifts before reaching a cultural crescendo.
At Trend Intel, we don’t just chase the hype — we decode it. Our insights come from a mix of social listening, industry trend reports, research, and real-world observation, giving you a full picture of what’s catching attention both online and offline.
Here’s what’s trending:
Flat sneakers are so back
It wasn’t too long ago when chunky shoes were making waves in the streetwear scene, but apparently, flat sneakers are having a moment. Popularized by TikTok fashion creators and backed by minimalist style lovers, this comfortable and stylish staple is stepping out in everyday wardrobes. Plus, it gives off major Y2K energy.
👟 See why flat sneakers are the footwear of choice this season
Morning Shed: Self-love or overcomplicated?
If you’ve heard a TikTok beauty creator say, “The uglier you go to bed, the prettier you wake up,” you’re probably watching the beginning of a “morning shed” video. The #MorningShed trend has many parallels to expensive skincare and wellness procedures. In a nutshell, it’s when you take off products you’ve used overnight as part of your morning routine. These include a combination of chin straps, anti-wrinkle masks, hair curlers, mouth tape, skin masks, and lip tints. So, what’s up with the trend, and when is it too much?
🧘♀️ Explore why this trend is more than just aesthetic
‘Man Bags’ are mainstream once again
Male celebrities and influencers are clutching women’s handbags and totes, and we’re here for it. The likes of Harry Styles, Timothée Chalamet, Billy Porter, and Colman Domingo are carrying around bags that are conventionally marketed towards women. There’s always been a push and pull in what’s regarded as feminine and masculine when it comes to fashion, and it’s reached Filipino mainstream streetwear too.
👜 Check out how man bags are redefining masculine style
Stay updated
We love watching how online trends shape what we see IRL (in real life), and vice versa. Our goal is to help you navigate what’s abuzz, understand the meaning behind it, and perhaps even get you to participate!
Before I let you go, we have an exclusive discount code for Trip.com for you! Just make sure to visit rplr.co/TripDiscounts and use the code “RAPPTRIP” to get 4% off on flights and 6% off on hotel bookings. There’s no minimum spend required, and the code is valid until June 30 this year, and can be used for trips until June 30, 2026.
Thanks for reading. Let’s keep exploring what’s next, one scroll (and one cart) at a time. See you in the next report! – Rappler.com
Trend Intel is a newsletter that comes out every other Thursday. We deliver updates straight to your inbox on the latest trends and how you can ride the hype.
