How to sell the impossible: The real lesson behind SpaceX’s trillion-dollar debut

ILLUSTRATION BY RUTH MACAPAGAL Last Friday, SpaceX went public and the world fixated on a single number. At $135 a share, the company hit a valuation of roughly $1.77 trillion—the largest initial public offering (IPO) in history. In the space of one trading session, Elon Musk became the first trillionaire the human race has ever