Historic Clark ‘The HOG’ festival set for November comeback

THE spirit of Clark’s past is making a grand comeback.

Clark Development Corp. President and CEO Agnes VST Devanadera (2nd from right) leads the ceremonial caramel apple dipping during the kickoff and press launch of ‘Happening on the Green’ on July 11, 2025. Joining her are (from left) Veterans of Foreign Wars Post 2485 Commander Janet Alford, Porac Vice Mayor Trisha Angelie Capil, Department of Tourism Region 3 Director Richard Daenos and CDC Consultant for Arts, Culture, and Heritage Tourism Program Chris Millado. CDC PHOTO

This announcement comes as Clark Development Corp. (CDC) officially launched its campaign to revive “Happening on the Green” – fondly remembered as “The HOG – during a press event at the Clark Visitors Center on July 11, 2025.

The initiative aims to revive one of the most cherished traditions of the former Clark Air Base, which was once considered the largest United States military installation outside the country, according to Britannica.com.

Led by CDC President and CEO Agnes VST Devanadera, the launch featured testimonials, cultural presentations, a ceremonial caramel apple dipping, and a press conference that echoed the excitement of a community eager to reconnect with its roots.


“The HOG,” which ran from the late 1960s to the 1990s, was originally organized by the Morale, Welfare, and Recreation or MWR Division of the US Air Force.

It served as a morale booster for service members and their families, transforming the Parade Grounds into a vibrant hub of music, food, games and camaraderie.

The festival is scheduled to return in November 2025, with CDC kicking off festivities after the October 23 lighting of Christmas displays.

CDC, through its Tourism Promotions Division, aims to restore “The HOG” as a celebration that reflects both American fair traditions and Filipino community spirit.


Festivalgoers can look forward to picnic park zones, a gastronomic lane, a veterans’ memory wall, a cultural courtyard, a car show, a hotdog eating contest, a battle of the bands, and a dazzling fireworks display.

The press launch drew support from key regional leaders and stakeholders, including Department of Tourism Region 3 Director Richard Daenos, Porac Vice Mayor Trisha Angelie Capil, tourism officers from the Metro Clark Area and Post Commander Janet Alford of Veterans of Foreign Wars Post 2485.

As Clark Freeport Zone continues to evolve as a center for commerce and tourism, the return of “The HOG” signals a renewed commitment to honoring its rich history and vibrant community spirit.