HILTON Clark Sun Valley Resort is poised for its next chapter of growth with the appointment of Nora Fajardo as commercial director.
Bringing extensive expertise in revenue strategy, sales and market expansion, she will play a key role in elevating the resort's commercial performance, strengthening its position as a premier meetings, incentives, conferences and exhibitions (MICE) and leisure destination.
Her appointment comes at a transformative moment for the resort, which is set to double its room inventory by 2026 and build on its momentum as a top MICE and leisure destination north of Manila.
Under Fajardo's leadership, Hilton Clark Sun Valley Resort will amplify its market presence, refine its revenue and distribution strategies, and attract high-value business from both domestic and international markets.
"Fajardo's deep understanding of market dynamics and her ability to drive strategic growth will be instrumental as we expand our offerings and reinforce our leadership in Clark's hospitality landscape," said Denise Molintas, general manager of Hilton Clark Sun Valley Resort.
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With two decades of experience across renowned hospitality and travel brands, Fajardo will spearhead innovative commercial initiatives, new business development and data-driven revenue strategies to propel Hilton Clark Sun Valley Resort's continued success.
For more information on Hilton Clark Sun Valley Resort, please visit http://clarksunvalleyresort.hilton.com/.