1 month ago
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Ayala Land Premier (ALP) reported ₱4.7 billion in sales in just one week, demonstrating the sustained demand for luxury real estate despite broader market fluctuations.
In a statement, Ayala Land Premier said the company achieved significant sales success in early February, driven by its new developments, Enara in Nuvali and Virendo in Davao.
A Chinese New Year open house featuring Enara and other projects generated ₱2 billion in sales, while the launch of Virendo contributed ₱2.7 billion.
Mike Jugo, ALP president, said that the demand indicates the strength of the luxury residential market and reflects buyers’ trust in the Ayala Land Premier brand.
He added that clients are investing in distinct, well-planned communities at premium locations that create enduring value as investments or homes for their families.
Enara, a 53.1-hectare development in Nuvali, offers elevated views and spacious lots, catering to buyers seeking exclusivity and a connection with nature. Virendo, a 37.4-hectare project in Davao, features low-density living and panoramic views of the Apo-Talomo mountain range and the Davao Gulf.
ALP noted that both projects highlight the growing preference for horizontal developments, where buyers prioritize space, privacy, and a deeper connection with nature.
Jugo also noted that the success of Enara and Virendo highlights this preference. The turnover for Virendo is set for the second quarter of 2029.
