Here’s your guide to the ultimate summertime dressing

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SM Fashion, the Philippines' leading fashion destination—home to iconic brands such as SM Woman, Coco Cabaña, Parisian, Smyth, JustKids, and AXCS—is excited to announce the launch of its Summer 2025 collection, themed “Moments In-Between.” This theme shifts the focus from the often-idealized notion of summer getaways to celebrate the beauty and authenticity of everyday summer experiences.

“Moments In-Between” recognizes that the magic of summer lies not just in grand vacations, but in the simple, relatable moments that fill our days. Whether it’s a casual meet-up with friends, a brief respite from work, or a quiet moment of reflection, these unscripted instances capture the true essence of the season. SM Fashion aims to be the chic wardrobe of choice for these moments, and the new collection perfectly echoes this sentiment.

SM Fashion ladies

For her
Effortless Dresses – The women’s collection highlights easy-to-wear dresses made from light, airy fabrics. Think flowing sundresses in soft hues—perfect for a beach stroll or casual brunch. Silhouettes are relaxed and feminine, featuring delicate straps, subtle ruffles, and flattering A-line shapes. Fabrics like linen and cotton blends provide comfort and breathability in the summer heat.

Chic Separates – Versatile separates are key, with lightweight blouses, skirts, and shorts that can be mixed and matched for various occasions. The color palette ranges from soft pastels to vibrant pops, reflecting the joyful spirit of summer.

Finishing Touches – Accessories complete the look, with sleek hair clips adding elegance and playful scarves injecting a pop of color and personality.

SM Fashion men

For him
Relaxed Shirts – The men’s collection offers a range of short-sleeved shirts in breathable fabrics like cotton and linen. Expect playful prints—from intricate florals to whimsical animal sketches—on neutral backdrops. Silhouettes are easy and comfortable, often featuring a camp collar for an effortlessly stylish vibe. Textures range from smooth finishes to subtly woven weaves for added visual appeal.

Casual Bottoms – Pair the shirts with versatile shorts and trousers in earthy tones like olive green and beige. These pieces offer a relaxed fit, prioritizing comfort for all-day wear.

Stylish Accessories – Accessories add flair with straw hats, patterned bucket hats, lightweight silk scarves, and functional bags to complete the look.

SM Fashion kids

For kids
Playful and Comfortable – The kids' collection focuses on fun, easy-to-move-in pieces that match the boundless energy of summer. Expect bright colors and playful prints.

Easy Outfits – Dresses and rompers in breathable fabrics are ideal for little ones, while shorts and t-shirt sets provide cool, casual options.

Fun Accessories – Stylish yet practical accessories like toy watches and colorful hair clips add the finishing touch.

With "Moments In-Between," SM Fashion invites everyone to embrace the simple joys of summer and discover the perfect wardrobe to look and feel good—making every moment even more memorable.

SM Fashion’s summer collection is now available at all SM Stores nationwide.
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