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From Left to Right - Erwin Razon (General Manager, Hepmil Philippines)_ Joanna Mojica (Chairperson, Hepmil Philippines)_ Karl Mak (CEO of Hepmil Media Group)Hepmil Philippines, a true trailblazer in the digital advertising and creator economy, proudly announces the appointment of Joanna Chan Mojica as its new Chairperson of the Board. With over 30 years of transformative leadership etched in the Philippine advertising industry, Joanna joins a fast-rising company that has already made its mark by collaborating with powerhouse clients like Jollibee, Unilever, Unilab, CDO, and Century Pacific Food, alongside esteemed agency partners such as Publicis Groupe and GroupM.
In her pivotal new role, Joanna will advise and report directly to Hepmil Media Group CEO Karl Mak while forging a close partnership with Erwin Razon, the dynamic General Manager of Hepmil Philippines. Her appointment emphatically underscores Hepmil’s bold ambition to lead the charge in the Philippines’ burgeoning digital advertising and creator landscape.
Joanna’s storied career continues with significant concurrent roles as she takes on responsibilities as President of AmplifAI Media Services (since July 2024) and a valued shareholder of Metropolis Evolving Media Solutions (since 2018). Her profound depth of experiences was shaped by her impactful past roles as Connexion Head at Unilab Inc., Chief Media Officer at Dentsu Aegis Network Philippines, CEO of Starcom MediaVest Group, Investment Head of GroupM, and Media Director in leading agencies MindShare and J. Walter Thompson. Widely renowned for her data-driven strategies and visionary leadership, she has been instrumental in shaping the industry’s evolution, making her a truly coveted addition to Hepmil Philippines’ leadership echelon.
“Hepmil Philippines has unequivocally been our group’s standout growth market since our startup entry in 2018 through PGAG. Joanna has been an invaluable mentor, trusted advisor, and cherished friend to us from day one, expertly guiding our journey with her unparalleled insight,” affirmed Karl Mak, CEO of Hepmil Media Group. “With the exciting introduction of Hepmil Creators Network and Hepmil’s innovative Social Commerce offerings, we’ve achieved an impressive 70% CAGR over the past four years, forging strong partnerships with iconic brands like Jollibee and Unilever, and top-tier agencies such as Publicis Groupe and GroupM. Securing an industry veteran of Joanna’s remarkable caliber as Chairperson is a strategic masterstroke—her deeply held values align seamlessly with Hepmil’s core mission, and her exceptional leadership will have a profound impact in mentoring our bright young leaders as we collectively drive the next significant chapter of growth in the Philippines’ vibrant digital advertising and creator economy.”
Joanna Chan Mojica thoughtfully outlined her compelling vision for Hepmil’s promising future: “The dynamic landscape of content and advertising is undergoing a significant shift—audiences are increasingly craving authenticity, brands are actively seeking genuine cultural relevance, and creators are undeniably at the forefront of this exciting evolution. Hepmil Philippines is strategically positioned in a unique way to truly drive this transformative change, effectively bridging the crucial gap between forward-thinking brands and impactful creators in a manner that is both highly strategic and deeply impactful. I eagerly look forward to actively contributing to this exciting journey, while also continuing my passionate commitment to championing meaningful innovation across the broader media and marketing ecosystem.”
Hepmil Philippines’ remarkable rapid ascent is clearly evident in its consistently expanding workforce, with the headcount confidently projected to surpass 100 dedicated full-time employees by the close of 2025. The company’s successful and impactful collaborations with leading clients—such as Unilab and Century Pacific Food—and its truly innovative campaigns, exemplified by the award-winning Generation Joy program with Jollibee at the prestigious 60th Anvil Awards, have firmly solidified its well-deserved reputation as a dynamic creative and strategic force to be reckoned with.
Erwin Razon, the accomplished General Manager of Hepmil Philippines, enthusiastically added, “Joanna brings truly unmatched expertise and an inspiring legacy of exceptional leadership to our dedicated team. Her strategic vision aligns perfectly with our core mission to continuously innovate and achieve significant growth in this ever-evolving and dynamic industry. With her expert guidance steering the board, we are exceptionally well-poised to set ambitious new benchmarks for excellence.”
Joanna’s significant appointment undeniably marks a pivotal moment for Hepmil Philippines, seamlessly blending her seasoned insight with the company’s vibrant and dynamic energy. This powerful partnership strategically positions Hepmil as a key player to closely watch in the continuously evolving advertising landscape.
