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Jan Milo Severo - Philstar.com
April 8, 2026 | 3:22pm
Actress and model Heart Evangelista at Shanghai Fashion Week
Heart Evangelista via Facebook
MANILA, Philippines — Kapuso star Heart Evangelista continues to make waves on the global fashion stage, bringing her signature chic street style to Shanghai Fashion Week.
The Filipino fashion icon’s presence in international fashion events continues to grow stronger following her standout appearances at the recent Paris Fashion Week and Milan Fashion Week.
Heart has consistently ranked in reports by international analytics firms that measure the impact of celebrity influencers at fashion weeks, particularly in terms of Earned Media Value (EMV) and Media Impact Value (MIV).
Prominent fashion publications such as “Harper’s Bazaar Thailand,” “Elle Singapore” and “Grazia” have also spotlighted Heart, featuring her street-style moments across their social media platforms.
These recognitions highlight her influence as a fashion figure who effectively drives global visibility for participating brands.
Reports from Paris Fashion Week also identified the Philippines among the countries generating high engagement, alongside Singapore and China.
According to Launchmetrics, Heart emerged as the top influencer generating the most conversation during the Paris Men’s Fashion Week and Haute Couture Week this year, recording $23.5 million and $8.5 million in MIV, respectively.
She was also among the Top 5 digital stars who generated the highest online engagement for leading brands during Milan Fashion Week Fall/Winter 2026 (Women’s), held from February 24 to March 2.
Based on Lefty.io data, she posted a 2.5 percent average engagement rate and generated $8.6 million in EMV, making her the only Filipino included in the ranking.
Lefty.io emphasized that “while the brands provided the stage, creators drove the engagement,” highlighting the growing importance of influencers in shaping fashion week visibility.
Other global agencies such as CTZAR and Karla Otto have likewise underscored the increasing role of digital creators in the fashion, luxury, and lifestyle industries.
