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April 1, 2025 | 12:00am

By making the switch to Watsons, consumers can enjoy premium self-care essentials without overspending.

Life is all about choices. From simple decisions like what to wear to work, which sunscreen brand to use, to serious stuff like who to marry, and whether to get a prenup, everyone has the power to choose.

And this expression of free will is what drives brands like Watsons, a leading health, wellness and beauty retailer, to continuously offer quality, affordable products that consumers have come to love and trust over the years.

A Nation of Switchers

Before, Filipinos would associate higher prices with better products. It took a trusted brand like Watsons to change that perception through its Switch and Save campaign.

“Switch and Save has been a campaign of Watsons since 2011,” explains Watsons consumers director Jared De Guzman. “And our main goal is to communicate to all our Watsons customers that they can save up to 80 percent when they buy a Watsons brand product.”

Now, you'll find Watsons Brand products like hand and body washes in most Filipino households, even restaurants.

For those who still doubt the quality of Watsons brand products, Watsons recently launched its “Watsons Brand: Nation of Switchers campaign, The Switch Test” at Watsons Mall of Asia to prove that you can enjoy top-notch quality at a lower price.

With the “Watsons Brand: Nation of Switchers” campaign, shoppers are invited to experience firsthand how personal care products match the quality of leading brands — at a fraction of the cost.

Customers are invited to take the blind test challenge and other switch activities, comparing Watsons Brand products with well-known brands without seeing the labels.

The question remains: How does Watsons Brand keep its prices lower compared to competitors?

“Watsons goes straight to the product manufacturers,” notes Jared. “We source our products globally. We have some locally sourced products, but we also source from whoever makes it best.”

Each supplier has to meet certain criteria and qualifications for them to become a Watsons product supplier.

“Each product launched undergoes meticulous research and development, and rigorous product testing that adhere to European standards,” Jared adds. “But you don’t have to pay European-quality prices to enjoy them.”

Watsons offers a wide range of products, from personal care items like body wash, handwash, shampoo, conditioner, hair treatment, oral care, to baby care. It also offers skincare products as well as beauty and lifestyle items.

“Every month, we add either a line extension (something new to the existing range you like). Sometimes, we really add more products depending on their formats. But for this event, we’re showcasing our essential range: shampoo, body wash, hand wash, and oral care,” he says.

Big on quality, big on savings

To make switching even more rewarding, exciting mix and match deals are available on best-selling haircare, body care, skincare, oral care essentials along with other lifestyle products — ensuring that superior quality comes with great savings. By making the switch, customers can enjoy premium self-care essentials without overspending.

“We’ve always believed that making the right choices for yourself should never mean sacrificing quality,” says Katrine Salvador, Watsons senior marketing manager-GOBE. “That’s why Watsons Brand products offer the best value for your money — trusted quality at a price that lets you save big.”

And as Watsons continues to expand the nation of switchers, the brand also focuses on sustainability.

“From our eco-friendly packaging to reducing carbon footprints, Watsons is committed to caring for you and the environment, too,” adds Salvador.

Backed by rigorous testing, dermatologist-approved and customer trust, Watsons Brand ensures efficacy, safety, and reliability, making smart, budget-friendly choices easier than ever.

So, have you made the switch yet?

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To know more, visit any Watsons store nationwide, or shop via the Watsons App and start saving on products you can trust.