Hansel Sandwich turns kids’ snack times into study sessions with ‘Hanchies’ storybooks

This is AI generated summarization, which may have errors. For context, always refer to the full article.

Here’s how the snack brand strives to be the modern Filipino parents’ partner in raising well-rounded children

Parents, you might be brainstorming on how you can make study time more magical for your children. How about a delicious snack, an educational story, and quality time with the kids?

To help parents raise well-rounded children through their early formative years, Hansel Sandwich has actively worked on the development, production, and distribution of their Hanchies storybooks. 

The Hanchies – made up of Holdo, Audi, Nummy, Sniffy, and Eyra – help kids overcome challenges or distractions from their “frenemy,” Looter, and learn good values along the way through fun activities and engaging stories. 

The Hanchies crew is just one of the many ways Hansel Sandwich has found new ways to enrich Filipino childhoods. “Hansel Sandwich has been a part of countless magical moments across generations. For nearly 40 years, we’ve been more than just a beloved snack – we’ve also been a source of joy,” says Andrei Soriano, Rebisco’s Biscuits business unit head.

“Because of that, we want to further build ‘Hanselly Ever After’ moments through giving back to the community. In partnering with DepEd, we intend to help shape the next generation of Filipinos,” said Soriano.

Since 2020, Hansel Sandwich has partnered up with the Department of Education to deliver Hanchies storybooks to kids across the country. In the 2023 to 2024 academic year alone, the partnership has brought over 200,000 Hanchies storybooks to 116 schools across Aurora, Tarlac, Nueva Ecija, Bulacan, Quezon, Masbate, Laguna, and Batangas.

Hansel Sandwich has printed approximately six million copies of activity worksheets which were distributed to 7,600 schools as supplemental reading materials at the height of the pandemic in 2020 to 2022.

Adding to children’s holistic snack experiences, Hansel Sandwich has even extended their projects to infrastructure. The brand leads its parent company Rebisco’s canteen renovation projects, helping 11 schools across the country improve their facilities.

Hansel Sandwich has been Filipino parents’ snack partner for decades, beloved by their kids for Hansel Sandwich’s mouthwatering flavors of Mocha, Milk, Chocolate, Butter, and Milky Strawberry. But throughout the years, giving Filipinos’ childhoods and study times a “Hanselly Ever After” has gone beyond just creating a delicious snack. 

That’s why the brand has since set out to enable snack times that can feed both the body and mind of a child. “Good cookies, good stories, good values – this is the heart of Hansel Sandwich, and we’re proud to be a part of the Filipino children’s journey,” adds Soriano.

Want your kids to meet their new best buddies, the Hanchies? Watch the Hanchies episodes on their YouTube page, and follow Hansel Sandwich on Facebook for more. – Rappler.com