GMA Network, Viu Philippines and CreaZion unveil ‘Beauty Empire’

April 22, 2025 | 12:00am

MANILA, Philippines —  GMA Network, in partnership with Viu Philippines and CreaZion Studios, is set to unveil its latest groundbreaking primetime series, “Beauty Empire.” It is a gripping, high-stakes drama that promises to captivate audiences across TV and digital platforms.

At the heart of “Beauty Empire” is a powerful story of ambition, betrayal, legacy and the high price of beauty and success. With a narrative set in the dazzling yet cutthroat world of the beauty industry, the series will follow the lives of women and men whose fortunes, futures and families are intricately tied to a legacy brand hiding decades of secrets.

Leading the charge are two of GMA’s most bankable young stars — Barbie Forteza and Kyline Alcantara — whose roles in the series are expected to challenge and elevate their craft. Known for their versatility and emotional depth, the two will portray women from very different walks of life whose destinies collide within the walls of a powerful beauty empire.

Joining them is an impressive roster of seasoned and multi-awarded artists. Ruffa Gutierrez, known for her elegance and charisma both on- and off-screen, returns to TV in a role tailor-made for her.

Gloria Diaz, the country’s first-ever Miss Universe and a veteran actress, brings poise and gravitas to the ensemble, adding another layer of prestige to the production.

Also featured are multi-talented performer Sam Concepcion, rising Korean star Choi Bo Min (from K-pop boy group Golden Child) and acclaimed indie actress Chai Fonacier.

The dynamic ensemble brings together a blend of youth and experience, local and international talent — a reflection of the series’ global aspirations.

Produced by GMA Network in collaboration with Viu Philippines and CreaZion Studios, “Beauty Empire” marks another major step in the network’s mission to deliver world-class Filipino content. The partnership leverages the strengths of each company: GMA’s primetime reach and storytelling legacy, Viu’s expansive digital distribution and fanbase across Asia and CreaZion’s production innovation and flair.

“This is a show that pushes the envelope — in scale, in storytelling, and in the kinds of characters we want to bring to life,” said a representative from GMA Drama. “Beauty Empire is more than a family or corporate drama. It’s a story about identity, power, and the illusions we build around beauty and success.”

The show is also being positioned for simultaneous release on GMA Prime and Viu, ensuring that both traditional TV audiences and digital streamers can enjoy the series on their platform of choice. The dual-release strategy reflects the growing demand for hybrid content consumption and GMA’s expanding commitment to digital-first programming.

While much of the plot is still under wraps, early hints suggest a story filled with rivalries, multi-generational conflict, buried scandals and intense emotional showdowns — all set against the sparkling backdrop of the beauty and wellness industry.

Set designers and stylists are reportedly working closely with real-life beauty experts and fashion consultants to create a world that is as visually stunning as it is dramatically intense. With themes that resonate globally — including women empowerment, legacy versus reinvention and the cost of perfection — “Beauty Empire” is poised to be a standout offering not just in the Philippines, but across Asia.

With production already in full swing, “Beauty Empire” is scheduled to premiere soon on GMA Prime and Viu. As anticipation builds, fans can expect teasers, cast features and behind-the-scenes exclusives to drop in the coming weeks.

Get ready to step into a world where power is polished, secrets are seductive and beauty is everything. “Beauty Empire” is coming.