GMA Integrated News' #DapatTotoo digital campaign praised for relatability, garners over 3.4M views

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GMA Integrated News’ digital campaign #DapatTotoo has been receiving positive feedback online, with netizens praising it for its relatability.

Led by GMAIN’s Social Media Team, the campaign’s Digital Exclusives or short videos feature some of GMA Network’s top journalists like Atom Araullo, Mariz Umali, Raffy Tima, and Mav Gonzales. The videos make use of trending words, while imparting strong and educational messages.

In time for Valentine’s season, the journalists discussed Gen Z relationship terms like “backburner,” “DTR (define the relationship),” “breadcrumbing,” and “love bombing.” However, they shared how these also apply to the upcoming midterm elections in May, such as how Filipinos should vote wisely for those who will prioritize them and their needs.

As of this writing, the mini public service announcements have garnered 3.4 million views across popular social media platforms.

GMAIN-SMT also received praise for the campaign’s creative execution, relatable and educational scripts, the use of analogies, and the delivery of the messages.

Kapuso actor Mikoy Morales commented, “Ang galing.”

A netizen said, “Love this! GMA will start on a meme and or something relatable to the society, then proceeds to inform/uncover the tactics of some politicians.”  

“Good job on how the message was delivered. Very relatable ang mga social media terms kaya kuha n’yo attention ng mga audience agad. Hindi basta sinabing ‘vote wisely.’ Game changer!” another netizen said.