GCash enters retail HMO market via KwikCare

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July 16, 2026 | 12:00am

MANILA, Philippines — E-wallet giant GCash has penetrated the health maintenance organization (HMO) market with a dedicated product for gig workers and part-time earners, accessible for just P995 a month.

GCash yesterday said it has entered the HMO market to serve low-income Filipinos who want to secure themselves with hospital assistance in times of emergency.

GCash partnered with subscription-based insurer KwikCare to sell under P1,000 HMO plans on GInsure, designing them specifically for freelance workers and part-time employees.

The HMO product on GCash starts at P995 monthly, extending inpatient, outpatient, emergency and laboratory services. It can be used in more than 2,000 health care providers, and benefits go up to P350,000, with a personal accident coverage of P1 million.

The HMO allows policyholders to add family members for expanded coverage. GCash made the application process easy to complete, guaranteeing that filings would be done in minutes.

Winsley Bangit, group head of new business at GCash’s parent Mynt Inc., said the e-wallet aims to bridge the access gap to HMO in its move to welcome KwikCare aboard.

“When breadwinners and their families better access essential health services, as well as manage unexpected medical emergencies without worrying about the costs, we’re protecting not just their health, but their financial future,” Bangit said

KwikCare CEO Hamilton Angluben said placing HMO products on GCash would play a crucial role in building up access given the e-wallet’s customer base of 94 million.

Based on a study by Boston Consulting Group, 64 percent of Filipino families have no financial capability to afford a P10,000-hospital bill without falling into debt. At least 40 percent of loans obtained by overseas Filipino workers are tied to medical emergencies.

Bangit said the access gap to HMO is felt heavily by gig workers who lack corporate backing to receive safety nets. Given this, they are likely one sickness away from falling into poverty.

The Philippine HMO market is gaining momentum–and profit- from the growing demand for HMO products among Filipinos, according to the Insurance Commission.

The industry quadrupled its profit to P3.99 billion in 2025 from P997 million in 2024, driven by a 25-percent jump in revenue to P101.56 billion, largely covered by membership fees.