Franchise Asia international expo, seminars set next month

MANILA, Philippines — Franchise Asia Philippines 2025, the premier gathering of franchise and business leaders, entrepreneurs and industry stakeholders, is set to take place at the SMX Convention Center Manila next month.

“Our theme this year is “Building Success Together,” which highlights the essence of franchising as a collaborative business model,” said Philippine Franchise Association chairman Chris Lim. “This theme will also be our guide as PFA celebrates its 30th year this 2025,” he added.

Due to insistent public demand, Franchise Asia Philippines 2025 will once again be a week-long event featuring a CFE program, an international conference, a one-stop-shop expo and a host of business and franchise seminars.

This event is the country’s longest-running franchise show and has become one of the biggest in the world. It has also become one of the most highly anticipated trade events in the country,

The Certified Franchise Executive (CFE) Program on April 22 to 23 at the Asian Institute of Management provides franchise professionals with advanced education and training to enhance their expertise and credibility in the global franchising industry. Participants gain a deeper understanding of franchise operations, management, franchise relations and industry best practices among others.

Conferred by the US-based International Franchise Association, this global certification is considered the gold standard in franchising.

The Franchise Asia Philippines Conference will take place on April 24, featuring renowned industry experts, thought leaders, successful franchisors, and businessmen sharing insights on current market trends, business strategies, and growth opportunities. Over the specially curated topics for the plenary sessions and sought-after speakers, the conference will have the chance to listen, share, and learn from their colleagues in franchising during the Business Solution Roundtable session.

Franchise Asia Philippines Expo 2025 brings together hundreds of exhibitors – both homegrown and foreign; from emerging concepts to top franchise brands – in an expansive franchise trade show featuring business opportunities across various industries. Whether you're looking for food and beverage, retail, or service-based franchises, this event is the place to be for seasoned entrepreneurs who want to expand or diversify their investment portfolio and for aspiring business owners who want to be their own boss.

Slated on April 25 to 27, the event allows free entrance to visitors who register online.