Forest Lake honors sales force following record 2025 growth

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MANILA, Philippines — Forest Lake Development Inc., one of the country’s leading memorial park developers, gathered more than 550 guests at Okada Manila on April 21 for its 12th National Sales Convention, a celebration that honored its people, partnerships and shared values behind the company’s continued nationwide growth and record-breaking achievements in 2025.

Carrying the theme “Thrive: Ani ng Tagumpay,” the convention highlighted Forest Lake’s historic P5.5 billion sales production in 2025, a significant increase from its P3.8 billion sales performance in 2024 – the company’s strongest milestone to date. The theme symbolized the harvest of success made possible through teamwork, perseverance, dedication and the collective efforts of Forest Lake’s nationwide organization.

Serving as a tribute to the hardworking sales agents, sales leaders, sales support teams, regional sales groups, employees, executives, investors, banking partners and stakeholders from Luzon, Visayas and Mindanao, the convention celebrated sales achievements and recognized the efforts that helped expand Forest Lake’s nationwide presence, strengthen customer trust and deliver compassionate memorial care solutions to Filipino families.

“This celebration is not only about record-breaking sales – it is about the people behind those achievements,” said Alfred Xerez-Burgos III, president and CEO of Forest Lake Development Inc. “Our sales agents and leaders are the heart of Forest Lake’s success and their dedication allows us to continue serving Filipino families with dignity, compassion and care.”

Likewise, Forest Lake used the occasion to highlight its growing ecosystem of memorial care services designed to provide Filipino families with compassionate support during life’s most difficult moments.

“Achieving P5.5 billion in sales reflects the trust our customers place in Forest Lake and the commitment of our teams nationwide,” Xerez-Burgos  said. “As we continue to expand our Total Memorial Care services, we remain focused on providing meaningful solutions for every Filipino family.”

Meanwhile, Forest Lake also announced the Securities and Exchange Commission’s approval of the increase in its authorized capital stock to P4 billion from P1 billion to support further nationwide expansion (new memorial parks and chapels), infrastructure development and investments in technology and operational systems.

“Forest Lake is evolving from the Philippines’ leading memorial park developer into the Philippines’ leading memorial park developer with Total Memorial Care – and our people are the driving force behind that transformation, ” Xerez-Burgos said.