fleuresse®: From Archifest and Worldbex 2025, to its DOST-PTRI partnership

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North-Diamond's thriving business collaboration with the premium German brand, fleuresse®

Archifest 2025 proved to be a spectacular celebration of cutting-edge design and innovation, with North-Diamond Consumer Goods Trading (NDCGT) unveiling its outstanding product lineup at the Camp John Hay Open Field and Newtown Plaza Hotel Grand Ballroom in Baguio City, organized by the Philippine Institute of Architects (PIA) with more than 400 delegates across the country.

At the heart of the event was the showcasing of fleuresse® products, a renowned homeware brand from Germany, with its visionary CEO, Michael Jägle, who flew all the way from Germany to attend Archifest 2025. His presence demonstrated steadfast support for North-Diamond Managing Director Ariel Sardalla, who proudly serves as the exclusive distributor of fleuresse®’s German-designed products in the Philippines, bringing the brand’s signature designs to the local market.

The event also saw the presence of Sales & Marketing Consultant Chairman Aurelio “Reli” De Leon and North-Diamond Design Consultant Antonio “Tony” Adriano, IDr., who played key role in designing the stunning fleuresse® booth. Their expertise and collaborative efforts truly shone, sharing the spotlight to creating an exceptional display that highlighted fleuresse®’s commitment to design excellence and innovation.

The event was brought to life by the North-Diamond team, with dynamic celebrity hosts Tonipet Gaba and Ms. Roanna Ruiz, who added a touch of charm and charisma while introducing the versatile and luxurious offerings of fleuresse® to an eager crowd of architects and design professionals.

For three days of Archifest 2025, March 6-8, the fleuresse® booth at the beautiful Camp John Hay Open Field continued to captivate visitors. The booth showcased luxury hotel-like bed styling, blending elegance, comfort, and functionality — an embodiment of the fleuresse® brand’s commitment to sophisticated craftsmanship.

Looking Ahead: WORLDBEX 2025
Building on the momentum from Archifest 2025, North-Diamond took its part in Worldbex 2025, one of the most prestigious events in the architecture, engineering, construction, and interior design industries collaborated with PIID Chancellor and Senior Interior Designer, Tony Adriano of luxurious product of fleuresse® Black Premium.

The exhibition was held at the World Trade Center, Manila, from March 13 to 16, as part of a curated exposés by the Philippine Institute of Interior Designers (PIID), featuring the country’s top interior designers, including Tony Adriano. Adriano’s design expertise brought the brand’s German craftsmanship in the Philippines, creating an immersive experience that highlighted fleuresse®’s dedication to high quality, traditional craftsmanship, innovation, and commitment to product sustainability.

The fleuresse® Black Premium limited-edition collection, featuring five distinct fabric qualities, presents vibrant, nature-inspired digitally printed designs on luxurious fabrics initially designed in Germany for the consumer market and locally offering via North-Diamond’s online store. More than just offering style, it promises longevity and durability across all bedroom essentials.

Meanwhile, the luxury hotel-like bed styling features the fleuresse® Black Premium Swiss Satin unicolor design. The highly anticipated unicolor design available in five fabric qualities for the hospitality industry includes Brocade Damask (woven fabric), Interlock Jersey (knitted), Linen (high-quality Linen), Lyocell (innovative fabric), and Swiss Satin (luxurious mako cotton).

These premium fabrics, paired with innovative zippers and Oeko-Tex Standard 100 certification, promise unmatched comfort and luxurious style, designed to cater to hotels, resorts, and other hospitality institutions, that sets a new standard in luxury and functionality, ensuring an elevated experience for guests while meeting the highest quality and sustainability standards.

Additionally, North-Diamond epsilon, presents the Easearoma new master-formulated series of essential oils from Germany, and the versatile Purifino Natural Bamboo Air Purifier, packaged in an eco-friendly material supplied by Bambuhay.

MOU Signing: A Historic Milestone for North-Diamond

Coinciding with the opening day of Worldbex 2025, North-Diamond made history by signing a Memorandum of Understanding with the Department of Science and Technology – Philippine Textile Research Institute (DOST-PTRI) and its esteemed partner, fleuresse®, based in Augsburg, Germany.

The momentous occasion was led by North-Diamond Managing Director, Ariel J. Sardalla, alongside Mr. Michael Jägle, CEO of fleuresse® in Germany and Switzerland, and Antonio “Tony” Adriano, North-Diamond Design Consultant. The partnership was further supported by Dr. Julius Leaño Jr., Director of DOST-PTRI with Cris Angelo Pagtalunan, Science Research Specialist II, held at their headquarters in Bicutan, Taguig City.

This landmark signifies a shared commitment to driving innovation, sustainability, and market viability not only in the Philippines but also in international markets. By focusing on the development and use of Philippine Tropical Fabrics based on sustainable materials such as piña, abaca, banana, and bamboo fibers, this partnership aims to revolutionize industries with eco-friendly solutions that promote both environmental preservation and economic growth on textiles innovations on both continents.

For more information about North-Diamond and its hero product fleuresse® and other offerings, visit the https://www.northdiamondepsilon.com.ph.

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