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December 17, 2025 | 3:26pm
MANILA, Philippines — Philippine presence remained high on adult entertainment website Pornhub, according to its latest yearend data.
For the second year in a row, "Pinay" was the third most-searched on the website, with "hentai" and "MILF" keeping hold of the top two spots.
The Philippines also remained third in terms of countries by traffic, topped by still runaway leader United States and new second-placed Mexico, which rose two spots from last year.
Beneath the Philippines were Brazil and Germany, which both improved on their rankings last year.
Meanwhile, France dropped four spots after a high showing in 2024 likely due to the Paris Olympics and the website's decision to suspend access following government regulatory actions.
In fact, the Top 20 countries account for 77.5% of daily traffic on Pornhub for the year 2025.
The average time spent on Pornhub by a user in the Philippines was 10 minutes and 53 seconds, a huge improvement from last year's nine minutes and one second.
That is good to rise to second behind Japan which creaked over 11 minutes, both larger than the global average of nine minutes and 33 seconds (itself a seven-second decrease).
The Philippines also maintained the biggest proportion of female viewers at 64%—a 5% increase—with Colombia and Argentina the only other countries where there were more female viewers (both 56%) than male.
Data for users' age and gadgets used in the Philippine were relatively unchanged, even a noticeable drop in traffic the day Cebu's Sinulog Festival was celebrated compared to an average day.
Also experiencing a significant drop was on New Year's Eve (from 6 p.m. to midnight of January 1, 2024) as Philippine traffic dropped by 61%. Only Colombia figured higher with a 65% drop.
Related: 'Pinay' now 3rd most-searched term on Pornhub — yearend data
Local data
The most-searched terms in the Philippines are still "Pinay", "Pinoy", "Japanese", "anime" and "hentai". The only change in the Top 5 from 2024 were the last two switching places.
Pornhub did note that the Philippines, more than any other country in the Top 20, searched for content featuring other Filipinos. Receiving sizable jumps in interest were "threesome" and "Chinese" with +8 and +15 spot increases respectively.
"Japanese" reclaimed the most-viewed porn category pole in the Philippines from "Hentai" as "Reality", "Lesbian" and "Korean" completed the Top 5.
The site maintained insights for Relative Categories and Trending Searches, or when users in a country have viewed a particular category and searched trends more compared to the rest of the world.
Much like last year's data, users in the Philippines viewed videos of "Reality", "Hentai", and "Korean" a whopping 308%, 297% and 264% more than the rest of the world, respectively.
Searches again churned out big number in the Philippines although top ones reflected more diversity: 505% for "Pinay solo fingering", 473% for "50 year old Filipina", 352% for "Pinoy big cock", 287% for "Pinoy and American", and 239% for "Pinoy transgender."
Lexi Lore and Johnny Sins remained the pornstars most viewed by Filipinos, joined in the Top 5 by Alex Adams, Hazel Moore, and Melody marks.
The Philippine data mirror the global results where "Lesbian" and "Transgender" rose to the top two spots of most viewed Pornhub categories, bumping down "MILF" and "anal".
Alex rose five spots to be the most-searched pornstar globally with almost 3.5 billion video views, overtaking Angela White, who is the only other adult star with more than a billion video views.
Violet Myers remained in third followed by newcomer Bonnie Blue, who bumped Lana Rhoades down a spot. Other newcomers on the overall list are Lily Phillips, Martina Smeraldi, Salome Gil and Jak Knife.
Coco Lovelock, Maximo Garcia, and Blake Blossom were the biggest risers, while Sky Bri and Lena Paul dropped the most number of spots.
