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Let’s get real—making it big in the visual arts industry takes more than talent. Aspiring artists need grit and perseverance to carve their names into this cutthroat field. But what does it really take for the next generation of artists to reach their dreams?
To inspire students and guide them as they take their first steps in the arts, Starbucks Philippines is championing youth empowerment through its latest campaign—blending coffee, creativity, and community engagement. At the Starbucks Abad Santos Tondo Community Store, the company recently hosted the #StrongLikeCoffee Conversations, an inspiring gathering where local artists shared their journeys and the transformative power of art. Students from its nonprofit partners—Young Focus Foundation, AHA! Learning Center, and Mano Amiga—joined the event, discovering the courage to pursue their own creative paths.
These conversations created a meaningful space for students to connect with renowned Filipino artists who have contributed to Starbucks’ iconic store artworks. Through storytelling and shared experiences, the event encouraged young creatives to dream boldly and think outside the box. The artists featured at the event were Anina Rubio, Aze Ong, Tara Soriano, and Alab Pagarigan.
“Our goal is to create spaces where young people feel seen, heard, and inspired,” said Jamie Silva, senior marketing manager at Starbucks Philippines. “Through #StrongLikeCoffee, we hope to fuel a generation of creative thinkers and community changemakers.”
The artists and their works
A multidisciplinary visual artist and environmental advocate, Anina created “Flourish with Grace,” a tribute to resilience, growth, and values that mirror the student journey.
Known for her intricate fiber art, Aze’s piece “Light of Beings” reflects the power of connection and diversity, symbolizing how unique individuals come together through shared experiences.
With a background in interior architecture, Tara’s “Peacock’s Paradise” celebrates confidence and creativity, encouraging students to embrace their individuality.
Alab’s “Roots” captures the story of transformation—an inverted coffee tree symbolizing growth from the ground up, much like the student's journey through education.
Creating with a purpose
As part of the campaign, a special collection of #StrongLikeCoffee notecards—each designed by the featured artists—is now available exclusively at Starbucks Abad Santos Tondo and Starbucks Maysilo Circle Community Stores. A portion of the proceeds supports educational initiatives through the company’s nonprofit partners, helping more students access the education they deserve.
The #StrongLikeCoffee Conversations will continue through youth art workshops and storytelling sessions—part of Starbucks Philippines’ ongoing commitment to nurturing potential and building empowered communities.
In a conversation with Manila, these artists generously shared insights and advice for young creatives, especially those coming from financially challenged backgrounds, on how to begin their artistic journeys.
“When you’re creating something, you don’t need fancy materials. You can create from found objects like rocks, eggshells, etc. The materials are already available. You need to step outside the box for you to create something. Also, nowadays, there are different platforms for artists to show their works, like social media. Remove that limiting belief that your materials should be expensive or your show should be in a gallery.”—Anina
“My medium at first wasn’t even considered art. That’s why I’m thankful to Starbucks for having me here. If you always look down on yourself and limit your aspirations, you’re blocking your own path to your dreams. Ikaw mismo sa sarili mo, if you rely on others, you’ll achieve nothing. Believe in yourself. Do you like what you do? Are you happy with it? If yes, fight for it.”—Aze
“Keep exploring. You guys are so lucky that the internet and social media are right at your fingertips. Try to make artwork and put it out there, and people will see it. Keep expressing yourself. From there, doors will open. Just have faith.”—Tara
“Art should be deeper than just how it looks. Observe what’s happening around you. Use art and your emotions to heal yourself.”—Alab
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