Fiber, enterprise growth keys to Globe's reinforced digital push

Philstar.com

March 23, 2026 | 12:00am

MANILA, Philippines — Globe said is strengthening its position as a leading enabler of the Philippines’ digital economy under the leadership of its president and CEO, Carl Cruz, building on the company’s sustained growth momentum in recent years. 

With a sharper strategic focus and disciplined execution, the telco said it has increased data habituation and improved data monetization, clear indicators that its priorities are translating into measurable results.

The company disclosed that in 2025, its fiber subscriber base by 43%, lifting the company’s broadband subscribers to 2.1 million from 1.7 million the previous year. Affordable solutions like GFiberPrepaid reached over 820,000 subscribers by year-end, while fiber now accounts for 91% of total home broadband revenues, demonstrating strong consumer trust and adoption. 

Fiber, the firm stressed, enables students to access online learning platforms, supports businesses with cloud and enterprise IT systems, and connects remote workers across cities and regions. By expanding fiber networks, Globe said more Filipinos can participate fully in the digital economy. 

The company added that execution and clarity continue to anchor its transformation. By simplifying strategic priorities and aligning the organization around performance and accountability, the telco said it has reinforced its commitment to consistent, reliable connectivity. Rather than competing aggressively on price, Globe differentiates on network quality and customer experience. 

“Customers only notice the network when it fails. Our goal is to make customer experience reliable and seamless,” Cruz said.

Globe said that its enterprise solutions are also gaining traction. Through Globe Business, companies adopt cloud platforms, AI and automation tools, and cybersecurity measures to improve operations and customer engagement. API-enabled network capabilities, including Number Verification APIs and the Bridge Alliance API Exchange, allow enterprises to innovate securely. Corporate data revenues reached an all-time high of P20.7 billion in 2025, while overall service revenues hit a record P165.1 billion.

“Mobile remains strong, but the real runway is in fiber and enterprise,” Cruz added. “To lead in AI, digital services, and enterprise solutions, our fiber backbone must be strong.” 

Globe said fiber sits at the heart of its strategy, supporting fiber-to-the-home expansion, enterprise connectivity, tower backhaul, and the surge in data traffic from streaming, cloud adoption, and AI applications.

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