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- A Super Brand that is Reshaping the Future of the Shapewear Industry
, /PRNewswire/ -- In an industry defined by fierce competition, FEELINGIRL, a self-confidence-oriented brand catering to undergarments for every age and every stage, has rapidly ascended as a focal point in the shapewear market with its unique innovative concepts and robust brand influence. On March 15th, FEELINGIRL partnered with TikTok Shop to host the Super Brand Day event in Manhattan, New York City. This event showcased the brand's distinctive appeal and widespread popularity through a novel fashion bus tour.
Emerging as one of the fastest-growing direct-to-consumer brands in the United States, FEELINGIRL is making a significant impact in the industry. Unlike other brands that focus on luxurious simplicity or high-compression functionality, FEELINGIRL utilizes its patented 3D seamless knitting technology and combines high-performance fabrics with comfort, enhancing natural curves while prioritizing the wearing experience. Each FEELINGIRL product aims to provide women with strength and confidence, rather than merely restricting their figure.
FEELINGIRL's brand strength is evident from its impressive digital footprint on TikTok, where the brand's account has over one billion cumulated views and more than 30 billion live stream exposures. The brand has cultivated a loyal customer base exceeding ten million, largely due to its strategic use of social media and influencer marketing.
A prime example is the March 15th event in Manhattan, themed "FEEL CONFIDENT, BE YOU." This FEELINGIRL fashion bus tour decoded New York's fashion DNA through three distinct routes, connecting the city's iconic landmarks. The Daylight Route included stops at Bryant Park, the Flatiron Building, SoHo, and City Hall. The streets buzzed with excitement as influencers mingled with the passersby and handed out gifts, creating a lively and energetic vibe. The Sunset Route covered Battery Park, Brookfield Place, a Liberty Cruise, and The Intrepid on West 42nd Street. The golden hour cast a warm glow over the city, enhancing the vibrant interactions and picturesque moments. The Night Route featured Times Square and Hudson Yards. The dazzling lights of the city added a magical touch to the evening, making the event feel like a glamorous celebration.
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More than 100 top TikTok influencers participated in the tour and shared their experiences live, resulting in approximately 300 million impressions.
In addition to influencer partnerships involving over 200,000 creators who consistently enhance FEELINGIRL's visibility, the sales strategy is also pivotal. Utilizing multi-channel sales platforms, such as online direct-to-consumer outlets, social media commerce like TikTok Shop, and offline experiential activities, FEELINGIRL has significantly expanded its influence among younger demographics.
The combined efforts yielded successful results. Despite the challenges posed by the pandemic, the brand achieved an impressive 100% year-over-year growth, with annual sales growth exceeding 100%. The brand's best-selling bra has sold over one million units, becoming an iconic product in the industry. This multi-faceted strategy has not only bolstered the brand's market presence but also solidified its reputation as a leader in innovation and consumer engagement.
FEELINGIRL is not limiting itself to being just a shapewear brand. It is evolving into a comprehensive lifestyle brand, expanding into activewear and intimate apparel to meet the diverse needs of modern women in various settings. Looking ahead, this pioneering brand remains committed to shaping its legacy in a competitive market by leveraging its unique brand positioning and dedication to continuous innovation.
For more details, please visit: https://feelingirl.com/ or search "FEELINGIRL" on Amazon.
About FEELINGIRL
FEELINGIRL is a brand that embodies self-confidence through a diverse collection of shapewears. Catering to undergarments for every age and every stage, the brand utilizes advanced technology and superior infrastructure to craft garments inspired by real movement. Prioritizing comfort, FEELINGIRL uses quality fabrics for an unparalleled feel. FEELINGIRL provides inclusive shapewear for all body types that enhances natural beauty and curves, fostering confidence and poise.
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