Euromoney fetes RCBC Wealth

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MANILA, Philippines — Yuchengco-led Rizal Commercial Banking Corp. (RCBC) has solidified its leadership in the shifting landscape of Philippine wealth, earning the prestigious title of Best Private Bank for Next Generation Clients at the Euromoney Private Banking Awards 2026.

The recognition affirms RCBC Wealth’s strategic focus on engaging the next generation of Filipino wealth holders, an increasingly influential segment shaping the future of private banking.

By aligning its offerings with the values, behaviors and digital preferences of the next generation of Filipino wealth holders, the bank has positioned itself at the forefront of long-term industry transformation.

More than adapting to change, RCBC Wealth has taken a proactive role in shaping the future client base through early engagement, meaningful experiences and sustained relationship building.

“We are not just managing wealth; we are bridging generations,” said Jacqueline Wieneke, head of RCBC Wealth Management Group. “We will continue to innovate and provide a digital and advisory experience that resonates with the ambition, innovation and legacy-building of the next generation.”

The award follows a year of aggressive growth and strategic demographic shifts within the bank’s portfolio. RCBC Wealth’s “NextGen” segment now represents the new core of its business.

With 52 percent of the bank’s total customer base now identified as NextGen clients, which grew by 29 percent year-on-year as of December 2025, they contribute a significant 41 percent of the group’s total assets under management and it is expected to expand by 34 percent.

“This recognition validates that our focus on the next generation is not just a strategy — it is our reality,” Wieneke added, “With NextGen clients now driving nearly half of our assets, this segment is the heartbeat of RCBC Wealth’s long-term growth agenda.”

A key driver of this success is the NextGen Wealth Summit, launched in 2025 as a flagship platform for education, engagement, and community building. Designed for emerging family business leaders, entrepreneurs, and professionals, the initiative equips participants with the knowledge and perspective required for long-term wealth stewardship.

Building on this foundation, RCBC Wealth is set to expand the program that will feature curated events for peer-to-peer engagement and to solidify a community of purpose-driven wealth leaders.

Client experience will also be future-proofed with advisory capabilities that will match tech-savvy heirs on their on terms.