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Lawrence Agcaoili - The Philippine Star
February 9, 2025 | 12:00am
Enstack CEO and co-founder May Castillo.
STAR / File
MANILA, Philippines — Enstack, the AI-powered business management platform, continues to lead the way in empowering female entrepreneurs across the Philippines.
Enstack CEO and co-founder May Castillo said “women make up 70 percent of our merchant community, and their needs guide our innovations.”
“Entrepreneurship often comes with unique challenges for women, from balancing personal responsibilities to navigating traditional barriers. Enstack is here to provide flexible and practical solutions, ensuring they not only survive but thrive in the digital economy,” Castillo said.
With the introduction of innovative AI tools such as a logo generator and a store assistant, Enstack is helping small businesses streamline operations and unlock new growth opportunities.
These advancements support Enstack’s mission to transform challenges faced by women entrepreneurs into opportunities for collective success.
The latest AI tools are designed to simplify key processes in setting up and running a business. The logo generator enables users to create professional-grade logos in minutes, eliminating the need for expensive design services.
Meanwhile, the AI-powered store assistant acts as a digital business manager, reminding entrepreneurs of pending orders, coordinating shipments, and tracking inventory. These tools address common hurdles business owners face, especially women managing multiple responsibilities.
Since its launch in 2022, Enstack has grown to support over 130,000 entrepreneurs, with women-led businesses dominating sectors like retail, beauty, fashion and travel.
Success stories include travel agencies transitioning from manual processes to online bookings, and sari-sari stores using Enstack for inventory management. By integrating payment and shipping solutions, Enstack helps even the smallest enterprises compete on a larger scale.
The company also champions female empowerment through initiatives like the EmpowHer Series, which features inspiring stories of women leaders balancing professional success with personal responsibilities.
This year’s series includes notable personalities like Quezon City Mayor Joy Belmonte, highlighting the resilience and adaptability of women in leadership.
The platform’s impact extends beyond individual entrepreneurs. Enstack has partnered with local and national government agencies like The Department of Trade and Industry and organizations to enable small businesses to embrace digital transformation.
Enstack collaborates on training programs that teach merchants how to use the app and strategies to sustain and grow their businesses.
“Technology is a powerful equalizer, and we believe in using AI to level the playing field for entrepreneurs. By making these tools accessible and affordable, we’re enabling women to confidently take their businesses to the next level,” Castillo added.
As Enstack innovates, it remains committed to co-creating solutions with its users and fostering a supportive ecosystem for Filipino entrepreneurs.
