Emma Tiglao cites antioxidant importance in new brand venture

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December 17, 2025 | 10:06am

MANILA, Philippines — Back from Taiwan for another back-to-back victory at the Face of Beauty International pageant, queenmaker Arnold L. Vegafria went straight to work by presenting a proudly Filipino brand offering limitless opportunities.

Hikari Skin Essentials and Vegafria's ALV Pageant Circle presented reigning Miss Grand International Emma Tiglao as the new face of the skin care label given how the brand matches her fun, bubbly, and vibrant personality.

Vegafria said during the contract signing event at Quezon City's Victoria Sports Tower that Emma would particularly endorsing the brand's glutathione capsules fortified with a synergistic blend of ingredients, assuring skin hydration, elasticity, and a radiant glow.

"You need to have faith in God first and foremost, then take care of yourself. We need to accept our imperfections. We have different bodies so research and find out what's best for our body types," intoned Emma.

Founded in 2021, the Hikari Skin Essentials product line is just one of the many products of Beauty&U, the company founded by partners Gelua and Almazan.

From launching just three products in September 2020 at the height of the pandemic, Beauty&U has since grown into a trusted name with 28 skin care and health supplements, including Hikari Japan Glutathione and oral sunblock technology, and Hikari UltraFresh sunscreen.

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"In my line of work, sunblock is important, and so are antioxidants. They take care of melasma, stress, anti-ageing, as well as me benefitting from brightening agents," added the Kapampangan beauty queen.

Product manager Kim Soriano enthused it wasn't difficult tapping Emma for the brand as the label looking for someone with beauty and confidence to carry a local tag her and abroad.

She did note about the rampant online presence of counterfeit products, "We needed to inform and educate a wider audience, with a trustworthy voice like Emma, on the benefits of our label and choose only authentic products."

The brand is the result of a global collaboration between eight countries backed up by science. All of the company's ingredients are sourced internationally, but the products are proudly manufactured in the Philippines.

"This collaboration with the Miss Grand Philippines organization marks a milestone for our products. Emma perfectly represents what Hikari stands for. It is proudly Filipino owned and made by Filipinos," said chief executive officer Ralph Lim.

He ended with the reiteration Hikari stepped up its glutathione capsules with four patented active ingredients, "It's the purest form of glutathione that's backed by clinical studies."

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