Elisse Joson leads skincare brand's first pop-up event during LaBoracay

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May 15, 2026 | 11:31am

MANILA, Philippines — Kapamilya actress Elisse Joson led skincare brand ClearDea Philippines held its first pop-up event during the LaBoracay 2026 festivities. 

The launch established a new benchmark for luxury skincare in the local market by introducing Filipino consumers to the brand’s Oil-Free Routine and its flagship product, the Pure Fit Tinted Sun Lotion.

In addition, the LaBoracay pop-up showcased the brand's philosophy of “clean, organic formulations” designed to produce the coveted glass skin look — radiant, bright, and smooth — without ever feeling heavy or sticky, making it ideal for the Philippine tropical climate.

The brand began the weekend by exclusively inviting guests on a yacht experience that included a full tour through the skincare range.

Reaffirming the brand’s commitment to providing refined lifestyle, guests had the opportunity to learn about the brand’s skincare range and meet the team responsible for its local distribution in the Philippines.

Founded in South Korea and launched locally by Patti and Calvin Or, the brand's local official distributors, ClearDea has quickly established itself as a trusted name in beauty innovation.

The Oil-Free Routine featured at the LaBoracay Pop-Up included Minari Pore Ampoule Cleanser, Green Tangerine Mild Dual Peeling Pad, Minari Calming Gel Serum, Minari Deep Cool Soothing Cream, and Mucin Collagen Voluming Cream Ampoule.

Also featured was the brand’s CLD Mucin Acty-3 complex, which combines three different types of snail mucin with seven different types of collagen.

While the brand’s Minari line, a traditional Korean herb also known as water parsley grown by family farmers, is revered for its antioxidant-rich, cooling hydration that tightens pores, balances oil, and soothes irritation — ideal for humid Philippine weather.

The brand also highlighted its star product, the Pure Fit Tinted Sun Lotion, which is breathable sunscreen that combines mineral UV protection and natural tone-up coverage. It's lightweight and heat-resistant, making it ideal for daily use in warm climates.

Guests were also invited to participate in interactive activities like the Shower Head Assembly Challenge. Winners and participants alike got travel-sized skincare necessities including the Oil-Free Routine, allowing them to recreate the ClearDea experience at home.

After spending time in the sun, Joson, along with beauty advocates such as Andrei King, Dr. Coreen Capuyoc, Kara Gozali, Mitch Briones, Kyla Javier, and Emilienne Vigier, spent the evening discussing their experiences with the brand’s products both onsite and online.

Aside from the influencer display, the pop-up was open to the public, providing an immersive experience for guests to test, feel, and enjoy the brand's oil-free products firsthand.

The brand also collaborated with lifestyle brands Lugano Philippines and Kim's Diary. With this achievement, ClearDea Philippines sets the stage for future launches and events, reiterating its commitment to delivering global skincare innovation to the Philippine market.

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