Digital retailing: Entertain first, sell second

MANILA, Philippines — Edie Acedera is the founder and managing director of Brandev Insights and Consulting and co-author of Mommy Republic: Understanding the Filipino Millennial Moms. Prior to Brandev, Edie was the global consumer and market insight director at Unilever, based in Singapore. In this interview, she shares her insights into the evolving behaviors of