DigiPlus to grow despite competition

1 month ago 13

Tanco-led gaming firm DigiPlus Interactive Corporation is looking at a strong double-digit growth in its number registered online players this year despite the entry of more competitors.

In an interview, DigiPlus Chairman Eusebio Tanco said they saw hypergrowth in the last two years with the number of registered users amounting to 20 million in 2023 and more than doubling to over 40 million last year.

“It will improve (this year)... Maybe not at the rate it grew last year. But it will happen,” he noted adding that there will also be growth coming from Brazil where they plan to start operations by the second semester.

However, Tanco said growth rate this year will not be “as exponential as before” because they will be coming from a higher base and that competition has started to come in because it has proven to be a profitable industry.

Tanco was interviewed as DigiPlus and its social development arm, BingoPlus Foundation, was officially launching the Pusta de Peligro Responsible Gaming campaign with the premiere of three compelling short films. 

The event highlighted DigiPlus' steadfast commitment to responsible gaming, advocating for prevention, education, and intervention to ensure that gaming remains safe and enjoyable form of entertainment.

Through these relatable, real-life scenarios, Pusta de Peligro challenges viewers to recognize the moments when gaming transitions from fun to risk, and encourages them to embrace the campaign's call: "Pag Pusta de Peligro na. pause na muna, dahil ang gaming dapat fun-fun lang!"

These self-defined tools reflect DigiPlus' proactive commitment to player welfare and align with global standards for responsible gaming. By integrating these features directly into its platforms, DigiPlus empowers players to enjoy gaming safely, without stress or financial strain.

DigiPlus has invested significantly in crafting an advocacy that goes beyond words -- partnering with mental health professionals, financial coaches, and educators to create a campaign that speaks to the realities of Filipino players.

Pusta de Peligro builds on DigiPlus and BingoPlus Foundation's longstanding commitment to responsible gaming. Previous initiatives, such as the Tamang Laro, Tamang Panalo webinar series and financial coaching programs for jackpot winners, have paved the way for this latest campaign to engage players more deeply and meaningfully.

DigiPlus has raised the bar for responsible gaming by integrating self-exclusion features in its platforms. These provide players with tools that enable them to take control of their gaming habits, including options to set daily gaming durations, customize specific gaming schedules, and establish daily loss limits. 

For instance, players can confine their gaming to specific hours, such as evenings or lunch breaks, and set loss limits hat ensure they never risk more than they are comfortable with.

"We hope this campaign will spark a national conversation about responsible gaming. We want players to feel empowered to make wise choices, families to feel reassured, and communities to see gaming as a safe form of entertainment. The Pusta de Peligro campaign is a crucial step toward that vision,” said Tanco.

He added that, "We're just getting started. Responsible gaming is the foundation of a sustainable gaming industry. With Pusta de Peligro, we're proving that advocacy and innovation can go hand in hand to create a safer, more enjoyable gaming environment for all.”

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