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Manila’s chicest crowd came together to celebrate the opening of Chloé’s first boutique in the Philippines. The official launch took place on July 22, 2025, at its 98-square-meter store in Greenbelt 4, Makati City.
Despite the heavy downpour, guests arrived in romantic, free-spirited, and bohemian looks—reflecting the style and aesthetic Chloé has long been known for in the industry. Leading the pack were Filipino style icons Heart Evangelista, Anne Curtis-Smith, and Solenn Heussaff—all wearing pieces from the French luxury label’s summer 2025 collection, designed by creative director Chemena Kamali.
Solenn Heussaff
Anne Curtis Smith
Heart Evangelista
Aside from its signature pieces and the summer 2025 collection, one of the main highlights of the Manila boutique is the Woody tote, crafted from linen canvas with contrasting calfskin strips and signature logo ribbons—a piece that strikes a balance between casual and refined.
“Chloé is excited to expand our presence at Greenbelt 4,” said Laurent Malecaze, president and CEO of Chloé. “This is our first cross-category boutique in this important market, the Philippines, where we’ll build a customer base and continue the maison’s dialogue through Chemena Kamali’s creative vision. This extension is part of our multi-key strategy in the growing Southeast Asian markets.”
