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Century Properties Group's first-home brand, PHirst, has launched its second township project, Century PHirst Centrale Batulao, in Nasugbu, Batangas.
In a disclosure to the Philippine Stock Exchange, the firm said this marks a significant milestone for the company following the success of PHirst Centrale Hermosa in Bataan, which was launched in March 2022.
CPG President and CEO and PHirst Vice Chairman Marco R. Antonio“The launch of Century PHirst Centrale Batulao represents another step forward in our mission to redefine first-home living in the Philippines,” said CPG President and CEO and PHirst Vice Chairman Marco R. Antonio.
He noted that, “By developing integrated, well-planned communities, we are not just building homes, we are shaping dynamic environments where families and businesses can grow together.
“This township reflects our commitment to innovation, sustainability, and inclusive progress, ensuring that more Filipinos have access to a higher quality of life.”
PHirst President Ricky M. Celis said that, “With the launch of Century PHirst Centrale Batulao, we are not only addressing the housing needs of Filipino families but also contributing to the growth of Batangas and the Southern Luzon region.
“This township project will create more jobs, support the local economy, and offer affordable and mid-tier housing options, helping alleviate the country’s housing backlog.”
Unveiling of the new homes as part of the Dwell component of Century PHirst Centrale BatulaoSpanning 142 hectares along the Nasugbu-Tagaytay National Highway, Century PHirst Centrale Batulao is a mixed-use estate designed to integrate residential, commercial, institutional, and retail establishments.
The development follows the "15-minute city" concept, ensuring that everything residents need is within a short distance. The township is structured around three key pillars: Dwell, Create, and Thrive, offering a complete living experience.
The Dwell zone includes housing options in various gated villages catering to a range of market segments. PHirst Park Homes Batulao and PHirst Impressions Batulao offer affordable house & lot packages for first-time homebuyers.
PHirst Editions Batulao, on the other hand, is for upper middle-income families, while the distinctive Commune Village provides homes open to both Filipino and foreign home-seekers.
Alongside the township launch, PHirst introduced its newest residential village – the 10-hectare PHirst Editions Batulao Vol. 2 West, the sequel project following on the success of PHirst Editions Batulao Vol. 1 introduced to the market in December 2022.
This new development features 496 homes designed to accommodate a wide range of family sizes. The homes, with floor areas ranging from 54 sqm to 120 sqm, are priced starting at ₱4.5 million.
Artist’s illustration of Create, which will be a home to commercial establishments The Create zone, which spans 13.6 hectares, will feature commercial, and retail spaces, attracting third-party tenants and fostering business growth. It’s focus on business and industry will create a hub for professionals and entrepreneurs, offering a range of opportunities for individuals seeking a thriving career and business venture.
The Thrive zone, covering 1.2 hectares, will focus on community-building with amenities such as a church and an events space. This will promote a sense of belonging, with planned spaces dedicated to social gatherings, spiritual growth and cultural activities.
Construction of these zones is set to begin soon, promising a vibrant merchant mix from services to food & beverage establishments and places of leisure, that will benefit both residents and visitors.
Celis said, "Century PHirst Centrale Batulao is more than just a development—it’s a vision for a thriving, connected community that brings modern living closer to nature. We’re excited to offer a space where residents can live, work, and connect, all in one place. This is the future of township living."
