Cebuana Lhuillier's 'Search for the Happiest Pinoy' heats up as entries flood in

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HAPPIEST PINOY Join the movement and be part of a nationwide celebration of Filipino joy. Nominations are open until July 31, 2025. Participants are encouraged to submit their entries creatively as a scrapbook, vlog, short film or any format that best tells their story. PHOTO FROM CEBUANA LHUILLIER

CEBUANA Lhuillier, the Philippines' largest and leading microfinancial services provider, proudly continues the "Search for the Happiest Pinoy," reigniting a nationwide movement that celebrates Filipino resilience, optimism and the power of everyday joy.

Since its relaunch earlier this year after a five-year hiatus, the campaign has already received over 400,000 nominations from across the country, reflecting the overwhelming response from Filipinos eager to share stories of inspiration and hope.

"This overwhelming response proves what we've always believed: Filipinos are naturally hopeful, joyful and resilient," said Jean Henri Lhuillier, president and CEO of Cebuana Lhuillier.

"Through this campaign, we continue to celebrate the individuals who make us proud to be Filipino, those whose joy lifts others even in the toughest of times," Lhuillier adds.

First introduced in 2009, the Happiest Pinoy campaign honors individuals whose positivity, compassion and strength uplift those around them. The latest edition expands its impact with a more inclusive set of categories that reflect the diversity and vibrancy of the Filipino spirit.

This includes: Masayahing Gen Z, celebrating the upbeat and passionate youth; Happy at 60, honoring seniors who embody joy and grace; No Way Kapansanan, recognizing persons with disabilities who inspire through perseverance; Inspiradong Champion, spotlighting employees who motivate and empower their peers; Bagong Bayani, Hatid Sigla, paying tribute to overseas Filipino workers who bring happiness across borders; Bibo sa Negosyo, highlighting entrepreneurs making a difference in their communities; Proud as Pride, celebrating Lgbtqia+ individuals whose joy sparks courage and inclusion; and Creative Pinoy, honoring artists and creatives who spread joy through talent.

Two special awards have also been introduced this year: Katutubo (Tribo), honoring indigenous individuals and communities; and Happiest Ka-Cebuana, recognizing long-time loyal clients of Cebuana Lhuillier.

The grand winner will receive P500,000 tax-free while each of the eight category winners will receive P35,000, and the two special awardees will each take home P25,000, all tax-free.

A shining example of the campaign's impact is former awardee Zaldy Bueno, a public school teacher who volunteers on weekends as an alternative learning system instructor and co-founded Padyak (Pidal Apakan, Dusnong Yayaman, Asenso'y Kakamtan), which donates bicycles to students facing long walks to school. His story continues to inspire others to live with purpose and joy.

With the campaign gaining strong momentum, Filipinos still have time to join in by nominating someone or sharing their own story of resilience and happiness.

How to join the 'Search for the Happiest Pinoy'

Complete the entry form online via this link: forms.gle/vU4Y42zG1PepyVJX7.

On the official website, participants may download the entry form from www.happiest-pinoy.com, fill it out and email the accomplished form to: [email protected].

Otherwise, visit any Cebuana Lhuillier branch nationwide to get a physical entry form. Accomplish the form and return it to the branch personnel for submission.

For courier submission, send your accomplished entry form at 12F, Pacific Star Building, Makati Avenue cor. Sen. Gil J. Puyat Avenue, Makati City (Attn: IMCG – PR Department).

Visit www.happiest-pinoy.com for more details.