CAMPI, TMA sell 37K units in January

Assembling a Toyota Tamaraw in Santa Rosa, Laguna — PHOTO BY KAP MACEDA AGUILA

APPARENTLY SUSTAINING the momentum of their best-ever sales performance last year, the Chamber of Automotive Manufacturers of the Phlippines, Inc. (CAMPI) and Truck Manufacturers Association (TMA) reported sales of 37,604 vehicles in January. The consolidated sales total of their member companies surpassed the 34,060 units moved in the same month in 2024. In January 2023, the two organizations jointly reported sales of 29,499.

Broken down into vehicle segments, the 2024 total is led by commercial vehicle sales, which grew 16.6% year-on-year to 29,875 units, then passenger cars which accounted for 7,729 units (declining by 8.5% year-on-year).

Said CAMPI President Atty. Rommel Gutierrez in a release, “CAMPI is confident in setting the aspirational figure of 500,000 units in sales as its target for this year. Newly rolled-out models and the anticipated introduction of new models are some of the factors that will contribute to achieving this target.”

Leading the sales charge anew is Toyota Motor Philippines Corp. (TMP), which sold a total of 18,078 vehicles and accounts for nearly half (48.07%) of the market. TMP is followed by Mitsubishi Motors Philippines Corp. (MMPC), selling 7,374 vehicles and cornering 19.61% of the industry. In third place is Nissan Philippines, Inc. (NPI) with a total of 2,366 units moved and 6.29% of the market; fourth is Suzuki Philippines, Inc. (SPH) with 1,781 vehicles sold and 4.36% market share. Completing the top five is Ford Motor Company Philippines, Inc. with 1,577 units sold and 4.19% share of market.

The biggest month-on-month mover in terms of percent growth is Velocita Motors Philippines, Inc. (Ferrari), with sales of its ultra-premium super cars jumping by 100% from two units in December 2024 to four in January. Changan Auto Philippines (IC Automotive) made the largest jump in year-on-year sales — growing its 52-unit tally in January 2024 to 118 vehicles (or a spike of 126.9%) last month. — Kap Maceda Aguila