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Engage is a complete rebuild of BombBomb's video messaging platform, redesigned from the ground up to be faster, cleaner and easier to use
COLORADO SPRINGS, Colo., May 15, 2025 (GLOBE NEWSWIRE) -- BombBomb, the video messaging company for sales professionals, announces the launch of Engage, an enterprise-class platform designed to help sales pros cut through inbox noise with face-to-face video.
The sales landscape is undergoing a rapid transformation, especially for B2B, driven by shifting buyer behaviors, longer sales cycles and heightened competition. Sales professionals are grappling with challenges like reaching increasingly busy decision-makers, cutting through digital noise and maintaining personalized engagement at scale.
To stay competitive, sellers are turning to digital tools that streamline workflows, provide data-driven insights and automate routine tasks, freeing up time for strategic selling. Among these tools, video messaging solutions have emerged as a powerful asset, enabling sales pros to create authentic, personalized outreach that builds trust and boosts engagement. By incorporating video into their sales strategy, pros can more effectively capture attention, nurture leads and drive revenue growth.
Authentic, high-impact video messaging - at scale
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BombBomb Engage is a complete rebuild of BombBomb's video messaging platform, redesigned from the ground up to be faster, cleaner and easier to use. The interface is built for enterprise scale and modern workflows, with a new layout, simplified navigation and frictionless access to recording, editing, sharing and tracking videos. The result is a video messaging platform that feels effortless for users, and powerful for admins.
Engage has been optimized for speed. It is the fastest way to create, deliver and track personalized video outreach. It also integrates natively into email, browser and CRM tools-no tab-switching, no training, no guesswork. Admins benefit from full Role Based Access Controls (RBAC) and team-level permissions, while users get a focused, simplified experience.
"Sales pros don't need more tools, they need better ones,” said Conor McCluskey, CEO of BombBomb. "Engage automates video outreach, so nothing falls through the cracks, and sales pros can see exactly who's watching, clicking and engaging, in real time. It's not about sending more videos…it's about sending the right video at the right time to drive a real pipeline.”
More BombBomb product innovation
In addition to the redesigned platform, BombBomb Engage introduces essential new capabilities designed for enterprise teams and modern GTM motions:
- Role-Based Access Control: Now included in every BombBomb offering, role-based access control gives teams governance over who can access, manage or edit content, which is essential for enterprise compliance and content control.
- Copilot (Automated Workflows): Available on BombBomb's Core + Copilot and Enterprise plans, Copilot automates repetitive outreach tasks with a fail-safe logic layer that ensures video messages are always sent, even if a rep misses their assignment. Using Copilot, sales pros can launch automated video campaigns triggered by lifecycle milestones and assign outreach to the right teammate or team. Meanwhile, suggested scripts and examples help sales reps record videos with confidence.
- Enterprise-Level Compliance: BombBomb Engage includes SOC 2 Type II compliance and SSO for secure, scalable deployment.
"We've overhauled our technology, rebuilt for scale, and put in place the team and infrastructure to release meaningful innovation frequently,” said McCluskey. "The next wave of updates, especially AI, will leapfrog us past competitors stuck on vanity video metrics. We're here to solve real problems, drive real results and make real connections happen, at scale.”
BombBomb Engage was built to meet the expectations of modern B2B sales pros while laying the foundation for innovation, including AI-powered video messaging that's intelligent, impactful and radically easy to use, with significant updates planned for Summer 2025.
About BombBomb
BombBomb is an innovator in video email and messaging, founded in 2006. The Colorado Springs, CO, SaaS company serves 45,000 users in 43 countries. For more information, visit www.BombBomb.com.
Contact:
Kevin Wolf
