3 weeks ago
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In a delightful fusion of music, health, and chocolatey goodness, IAM Worldwide has officially launched BINI, the Philippines' beloved "Nation's Girl Group," as the newest brand ambassadors for Amazing Choco Barley health drink.
The unveiling was made during the opening night of the "BINIverse World Tour 2025" at BINI's sold-out Philippine Arena concert, sparking excitement and buzz among the 55,000 fans in attendance.
Bini, an eight-member girl group under Star Music, has become a household name since their debut on June 11, 2020. Comprising Aiah, Colet, Gwen, Jhoanna, Maloi, Mikha, Stacey, and Sheena, the group has captured the hearts of millions with their infectious energy, empowering messages, and chart-topping hits.
Bini shares how they stay energized for their world tour. PHOTO FROM IAM WORLDWIDE
Known for songs like "Pantropiko," "Salamin," "Karera," "Na Na Na," "I Feel Good," "Born to Win" and "Cherry on Top" Bini has earned the affectionate title of "Nation's Girl Group" among their devoted fans, known as Blooms.
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Allen Marvin Eder, co-founder and President of IAM Worldwide, highlighted the authenticity of this collaboration, stating, "The girls and their families were already fans of our Amazing Choco Barley. They noticed how it improved their energy levels, especially during their hectic schedules. We're thrilled to welcome Bini as ambassadors for this delicious and healthy product."
Adds Vice President and co-founder Aika Lorraine Uy: "The addition of Bini to our roster of ambassadors reflects IAM Worldwide's strategic focus on engaging younger audiences and aligning with personalities who embody vibrancy, confidence, and a zest for life."
Joanna Mañego, General Manager and co-founder of IAM Worldwide, played a key role in bringing BINI on board.
A self-proclaimed "Bloom," Mañego's enthusiasm for the group was evident as she shared, "After attending their concert, I knew they were the perfect fit for the Amazing Choco Barley. Their energy and positivity align perfectly with what our product represents. We're ecstatic to have the girls on board."
Bini also expressed their excitement and gratitude for being ambassadors of their favorite drink.
Sheena, the group's main dancer, highlighted the practical benefits of the product, saying, "Amazing Choco Barley gives us extra energy. Not only is it tasty and refreshing, it helps us stay healthy despite our busy schedules." Her words reflect the group's demanding lifestyle and the role that the benefits of the product play in keeping them energized and vibrant.
Gwen endorsed the product's quality, stating, "After researching, I found IAM Worldwide's Amazing Choco Barley to be the best option for a healthy chocolate drink. I even bought some for my parents and encouraged all Blooms to try it as part of their daily routine."
Meanwhile, Aiah, the group's main visual, shared her personal experience, saying, "Choco Barley is my favorite. I drink it every day — it's delicious, boosts my energy, and makes me feel great."
As the newest faces of IAM Worldwide's Amazing Choco Barley, Bini will spearhead the "IAM BINI" campaign, which aims to promote health and wellness among the youth in a fun and achievable way. The campaign aligns with Bini's broader mission of empowering Gen Z's to be their best selves, both physically and mentally.
