Big Bad Wolf Books launches 2025 sale in Clark, Pampanga

CLARK FREEPORT, Philippines – Books have the unique ability to transport readers to different worlds and offer glimpses into diverse experiences from struggles to triumphs.

So to continue its mission to make literature more accessible, Big Bad Wolf Books kicks off its first book sale of this year at the SMX Convention Center Clark in Pampanga.

The book sale, which runs from March 14 to 23, 10 am to 10 pm, highlights Big Bad Wolf’s commitment to empower, inspire, and connect communities through affordable books.

Ley Almeda, Big Bad Wolf’s project director, said that the company has remained committed to its mission since it was founded in 2009. She added that their successful campaign last year aimed to reach one million new readers by tapping smaller cities, increasing readership in more areas.

“We stand by our mission to make books accessible and affordable. We had a campaign last year to reach one million new readers. So when it comes to the readership growth, we have achieved that and that is not just in other countries but also in the Philippines since we started going to smaller cities here like Bacolod, Iloilo, Cagayan de Oro, and General Santos in 2023 and 2024,” Almeda said.

EPIC READS. From local authors to global best sellers, discover your next favorite read at the Big Bad Wolf book sale in Clark, Pampanga with discounts up to 95%. Photo by Joann Manabat

Bernard Lee, Big Bad Wolf Malaysia regional head, emphasized that the book sale also provides space for local publishers and authors from countries where they host the book sale event. 

“Big Bad Wolf Books is about literacy so we feature Filipino authors also. In every country we go to, we ensure local publishers from local authors are represented,” Lee said.

“I believe there’s a lot of inspiring stories of women, those who are the movers and shakers of the world. We hope those who read these books can find inspiration. Reading is not about being educated but about knowledge,” he added 

With over two million books at discounts of up to 95%, Big Bad Wolf Books offers a wide range of genres including fiction, non-fiction, crime and thriller, romance, arts and design, self-help, history, and biography. Their 2025 collection also adds fun categories such as a dinosaurs, and cats and dogs sections, a selection for mediation and mindfulness, and stack highlighting empowering stories of women and girls who change the world.

The Big Bad Wolf Books in Clark will also host a writing workshop featuring a meet-and-greet with two Filipino authors: Mica de Leon, an awardee of the Don Carlos Palanca Awards for Literature in 2019 and 2022, and former journalist and author Claire de Guzman.