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GLOBAL timepiece brand Bering has officially entered the Philippine market with the opening of its first stand-alone store at SM North Edsa on May 10, 2025.
(From left) SM City North Edsa City Center Assistant Mall Manager Gio Arandilla, SM City North Edsa Tenant Relations Officer Rob Geronimo, SM City North Edsa The Block Assistant Mall Manager Michael Uy, Wizer Industries Inc. General Manager Natasha Chua and Wizer Industries Inc. Business Unit Head Vincent Aguillon during the ribbon-cutting ceremony at the grand opening of Bering’s first store in the Philippines at SM City North Edsa on May 10, 2025. PHOTO FROM WIZER INDUSTRIES INC.
The event marked more than a retail milestone; it was the introduction of a design language shaped by silence, sustainability and enduring quality.
A ribbon-cutting ceremony welcomed guests from the fashion, business and media communities, followed by a Scandinavian dance performance that evoked the brand's cultural heritage.
The space, designed with intentional restraint, reflects Bering's aesthetic – pared down, practical and polished.
Rather than overwhelming shoppers, the boutique invites them to slow down and appreciate the detail in every piece.
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It is a fitting introduction for a brand that doesn't just sell watches, but tells stories of time – measured, meaningful and made to last.
Founded in 2010 by Michael Witt Johansen, Bering has since expanded to more than 68 countries.
The brand draws from Arctic landscapes and the Danish design tradition, producing watches that focus on precision, balance and utility.
Bering timepieces are constructed from premium materials such as sapphire crystal, titanium and medical-grade stainless steel – combining elegance with endurance. PHOTO FROM WIZER INDUSTRIES INC.
Beyond aesthetic value, Bering is also known for its environmental responsibility.
The brand incorporates solar-powered technology, recycled ocean plastics, and reusable packaging.
Through the "Time to Care" initiative, Bering has donated over $350,000 to international causes supporting wildlife conservation and women's health.
Bering's presence in the Philippines is managed by Wizer Industries Inc., a key player in the watch segment, also distributing brands like Tissot, Tommy Hilfiger and Calvin Klein.
The flagship store at SM North Edsa is now open, with additional retail access at Rustan's, Landmark and The Watch Store, and online through Lazada, Zalora and thewatchstore.ph.
Discover Bering's latest releases and campaigns via @thewatchstoreph on Facebook, Instagram and TikTok.
