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This file photo shows a portion of a hotel room in Seda Hotels.
Ayala Land
The $500-million capital will be used for both its homegrown and international brands
MANILA, Philippines – Ayala Land Hospitality (ALH) will invest $500 million or P28.6 billion to develop its portfolio in the next five years.
“Today… we have over 4,000 rooms, making us one of the largest hospitality players in the country. By 2030, we aim to nearly double that number and achieve double-digit annual growth over the next five years,” ALH president and chief executive officer George Aquino said in a media briefing on Tuesday, March 11.
“We also plan our expansion based on the infrastructure that’s happening in the country, we will align ourselves with major government infrastructure projects to ensure accessibility and long-term viability,” he added.
The company is behind Seda Hotels, El Nido Resorts, and Huni resort in Sicogon, Iloilo. It also operates international hotels, namely Raffles Makati, Fairmont Makati, and the upcoming Mandarin Oriental Makati.
The $500-million capital will be used for both its homegrown and international brands. The company will also look into acquiring new brands and properties, as well as the expansion of current ones.
In 2024, Ayala Land scored a record P180.7 billion in revenues, with its leasing and hospitality arm earning P45.6 billion in revenues partly thanks to existing and new assets which include Seda Manila Bay.
Mariana Zobel de Ayala, senior vice president for leasing and hospitality of Ayala Land, is hopeful that the investment into its hospitality arm will trickle down to its other operations.
“The returns have been very healthy, we’ve added a lot to our estates. We think this will be an upside to ALI and not just directly to the hospitality revenue but also to estate revenue. Most of our big moves are happening in areas where we are also selling condos, land, etcetera,” said Zobel.
ALH has reason to be bullish, with key officials telling reporters that they just had the “best January and February… ever.”
Brand relaunch
On Tuesday, Ayala Land Hospitality also relaunched its overall branding — which will now showcase and focus on Filipino hospitality and craftsmanship.
“Every detail is intentional,” ALH Chief Creative Officer Paloma Urquijo Zobel said in a statement. “Every detail is intentional. We’re creating destinations that not only showcase local artistry but also instill a sense of pride among Filipinos.”
ALH hotels will have a “curated list of experiences” for guests to experience the culture of the surrounding communities. Within its hotel properties in Palawan, the company features local musicians and entertainers.
One of Ayala Land’s El Nido resorts. Meanwhile, the company also did a brand refresh for its Seda hotels, which is marketed for business travelers. Urquijo said three renovated properties — in Bonifacio Global City, Cagayan de Oro, and Davao — will open by the third quarter of 2025.
Lagen Island Resort in El Nido, Palawan will also reopen in the third quarter of the year. Ayala Land closed down the resort for renovations in 2024. The hotel-resort is now designed to be the company’s eco sanctuary estate. – Rappler.com
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