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EMPOWERING WOMEN Mary Joy Medillo Mabida (center), top performer of the innovative Elevate AIDA skills training program of Aboitiz Land, receives her certificate and a laptop provided by Aboitiz Land. Her recognition celebrates the graduation of 66 local women, newly equipped with skills for remote work, showcasing the success of this collaborative initiative with Aboitiz Foundation, Connected Women and the local government of Compostela. PHOTO FROM ABOITIZ LAND
ABOITIZ Land continues to leave a lasting legacy in grassroots communities through its groundbreaking Elevate AIDA Project, a program that empowers women with essential digital literacy skills and remote job opportunities in Artificial Intelligence Data Annotation (AIDA).
What started as Aboitiz Land's run in San Juan, Batangas; and Cabanatuan, Nueva Ecija, has now spread to be a multisite empowerment movement with successful training implementations already done in Liloan, Cebu, and a recently held graduation in Compostela, Cebu on April 14, 2025.
Elevate AIDA is an online skills development program aimed at building sustainable community development. Aboitiz Land, with the collaboration of the Aboitiz Foundation Inc., Connected Women and the Municipality of Liloan, seeks to bring new career opportunities in the digital economy to women in underprivileged communities.
The initiative targets training women in AI data annotation to fill the technology skill gap and provide sustainable job opportunities. It further targets imparting digital literacy and financial empowerment to the participants through remote employment. The program employs a replicable model that can be rolled out across various communities, addressing the needs of the local economy.
"At Aboitiz Land, our partnership with Elevate AIDA reflects our commitment to innovating ways of living by empowering Cebuano women with the digital skills they need to thrive because when we uplift women, we uplift entire communities," adds Farrah Mayol, SAVP of Customer Reputation Management.
On April 14, 2025, Compostela, Cebu celebrated as Batch 57 completed the Elevate AIDA Project, marking a significant advancement in economic empowerment for women in the community. The graduates have acquired specialized AI data annotation capabilities, positioning them strategically for remote work opportunities in the expanding digital economy.
Mary Joy Medilla Mabida distinguishes herself as the top performer among this accomplished cohort, exemplifying the program's transformative impact on local talent development.
Mabida, a homemaker and mother of two from Cogon, Compostela, shared during the ceremony, "This training didn't just teach me how to work remotely; it helped me step into my potential. Before the training, I had zero experience with AI and data annotation. And I'm excited to do the upskilling training and to get hired in Connected Women."
The success of the Compostela batch highlights the program's capacity to effect genuine change. Elevate AIDA was a finalist in the League of Corporate Foundations Guild Awards for Outstanding Corporate Social Responsibility (CSR) Project in July 2024, further solidifying its impact.
As Aboitiz Land expands this strategic initiative across multiple locations, the company continues to demonstrate its commitment to creating sustainable economic pathways for women through technology. The graduation in Compostela follows successful implementations in Liloan, Cebu; San Juan, Batangas; and Cabanatuan, Nueva Ecija, illustrating the scalable nature of this transformative CSR program.
