A new ritual of pause: The rise of afternoon tea in the Philippines

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MANILA, Philippines — In an age defined by speed and constant connectivity, the ritual of afternoon tea offers something increasingly rare: a deliberate pause. Once a leisurely pastime of 19th-century English aristocracy, afternoon tea has evolved into a modern expression of quiet luxury—an experience rooted in craftsmanship, heritage and meaningful connection.

The tradition traces its origins to 1840s England, when Anna Russell began serving tea and light refreshments to bridge the long hours between lunch and dinner. What began as a private indulgence soon became a social custom that endures today in grand hotel lounges, and lifestyle spaces around the world.

At the heart of this continuing evolution is Twinings, established in London over 317 years ago and widely regarded as one of the world’s foremost authorities in tea. Sharing the same birthplace as the afternoon tea tradition, the brand continues to champion and reinterpret tea culture globally. 

And in the Philippines, afternoon tea meet-ups are not merely set menus or beverages but a new ritual of pause and connection.

A world of flavor

Part of afternoon tea’s appeal lies in its range. In the Philippines, Twinings’ enduring best sellers reflect both classic tastes and a growing appreciation for richer, aromatic blends.

Among green teas, refreshing options such as Green Tea & Lemon and Green Tea & Jasmine offer bright, clean notes. Herbal infusions like Pure Camomile and Lemon & Ginger provide soothing alternatives suited for moments of calm.

For those drawn to tradition, black teas such as English Breakfast Tea and Earl Grey Tea remain staples—robust, balanced and timeless. Meanwhile, flavored black teas including Four Red Fruits Tea and Peach Tea introduce a contemporary twist, appealing to younger tea drinkers and seasoned enthusiasts alike.

Together, these selections highlight how tea culture continues to expand and embrace heritage while welcoming innovation.

Curated afternoon tea experiences

Beyond the cup, afternoon tea today is an immersive experience shaped by ambience, presentation and thoughtful curation. Selected hotels across the Philippines are elevating the ritual through beautifully crafted tea sets featuring delicate pastries, savory bites and refined interiors that encourage guests to linger.

Each tea place or venue reflects the spirit of afternoon tea as a refined and social ritual. From heritage properties to modern lifestyle hotels, these destinations reinterpret tradition for a new generation seeking meaningful, experience-led indulgence.

As luxury increasingly shifts toward authenticity and connection, afternoon tea remains a timeless invitation to slow down, gather with loved ones and rediscover the pleasure of shared moments over a thoughtfully brewed cup.

A variety of tea set experiences are currently available at The Manila Hotel, The Bellevue Manila, Savoy Hotel Manila and Century Park Hotel Manila.

Editor’s Note: This press release from Twinnings is published by the Advertising Content Team that is independent from our Editorial Newsroom.