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REAL ESTATE CHAMPIONS The Prime Philippines team. PHOTO FROM PRIME PHILIPPINES
AT just 23, Jet Yu founded Prime Philippines in a Quezon City cubicle, driven by a bold vision for faster, smarter, more inclusive real estate. 12 years later, with over P38 billion in transactions and nearly 100 professionals across Manila, Cebu, and Davao, Prime remains committed to creating value beyond numbers.
From pioneering office expansions in Quezon City to breaking ground in Davao before it became a national focal point, Prime has always prioritized fundamentals over convention. Its client base spans top developers, global firms, and government agencies — all drawn by the company’s expertise in navigating mature and emerging markets.
In the industrial sector, Prime facilitated over 2 million square meters in warehouse deals and led build-to-suit developments, tailored to clients’ operational needs. Its impact extends to retail — having enabled landmark projects for Ace Hardware and Starbucks — and revitalizing dormant malls into vibrant centers of commerce.
Prime’s social initiatives range from tree planting to home building, and outreach for the elderly and children with special needs.
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Whether transforming idle lands into industrial hubs, driving business process outsourcing growth in provincial cities, or guiding complex commercial investments, Prime has repeatedly proven its ability to lead with data, execution, and vision.
Now celebrating its 12th year, Prime enters a new chapter —committed to shaping the future of real estate and advancing inclusive growth across the Philippines.
